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Local Market Content Manager

MinderacraftLondon, England, United Kingdom
On-site Full-time

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Experience Level

Experience

Qualifications

Desired Qualifications3 to 5 years of experience with CMS platforms, preferably headless CMS. Proficient experience with Contentful. Experience in managing multi-region or multi-language websites. Exceptional attention to detail and editorial accuracy. Able to work effectively in agile environments with multiple stakeholders. Preferred SkillsFamiliarity with tools such as Bynder, Contentsquare, Kameleoon, Google Analytics, or Hotjar. Understanding of SEO, content optimization, or experimentation. Basic knowledge of HTML/CSS. Interest in content design and UX.

About the job

Minderacraft seeks a Local Market Content Manager to oversee content localisation and publishing for the Spanish, Irish, and US markets. Based in London, this position plays a key role in delivering accurate, high-quality content across Minderacraft’s digital platforms, including avios.com and the Avios app.

Minderacraft’s loyalty programs connect over 40 million members with more than 125 brands, supporting customers as they earn and redeem Avios through travel, shopping, credit cards, and daily activities. As the company’s digital presence grows, this role ensures that content resonates with local audiences and consistently reflects Minderacraft’s brand standards.

What you will do

  • Lead localisation and content publishing for audiences in Spain, Ireland, and the US.
  • Translate and adapt content from English to Spanish with native-level fluency.
  • Manage and curate market-specific content using Contentful.
  • Select which materials from the GB site should be adapted or shared in other markets.
  • Collaborate with local market stakeholders to gather updates and insights.
  • Upload, format, and quality-check text, images, and digital assets.
  • Ensure all published content meets brand guidelines, SEO, and accessibility standards.
  • Support improvements to content workflows and publishing processes.

Requirements

  • Native-level fluency in Spanish, both spoken and written.
  • Experience using content management systems, with a preference for Contentful.
  • Keen attention to detail and experience in quality assurance for digital publishing.
  • Understanding of brand, SEO, and accessibility best practices.
  • Ability to collaborate effectively with stakeholders across multiple regions.

About Minderacraft

At Minderacraft, we're dedicated to creating enriching experiences for our customers. With our extensive network and innovative loyalty programs, we strive to keep our community engaged and satisfied through a variety of rewarding opportunities.

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