About the job
As the Local Marketing Manager, you will integrate seamlessly with the Currys retail marketing team, collaborating closely with ITG to craft and implement innovative local marketing strategies that bolster brand visibility and enhance customer engagement throughout their store network. Although the primary focus is on localized execution, it is imperative that these initiatives are scalable to guarantee consistency and effectiveness across multiple locations.
Key Responsibilities:
- Work in tandem with Currys and internal ITG teams to design and execute local marketing campaigns that are aligned with overarching business objectives.
- Create and oversee targeted localized marketing initiatives that effectively engage audiences and elevate brand presence in specific regions.
- Ensure that local marketing strategies are adaptable and scalable for broader application across various locations.
- Track and assess campaign performance, employing data-driven insights to refine strategies and optimize outcomes.
- Establish and nurture strong relationships with local store managers and key stakeholders to ensure alignment and successful implementation of marketing activities.
- Coordinate with external vendors and partners to deliver high-quality marketing materials and services.
- Stay updated on industry trends, competitive landscapes, and emerging marketing technologies to continually enhance and innovate marketing efforts.
