Manager of Growth Analytics

MediabrandsNew York, New York, United States

On-site Full-time $90K/yr - $105K/yr

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Experience Level

Manager

Qualifications

Required Skills & Experience Minimum of 3 years in data reporting, analytics, or advertising research. Strong understanding of measurement and performance metrics in advertising. Experience with both qualitative and quantitative research methodologies. Proficiency in data analysis tools and software. Exceptional communication skills, both written and verbal. Ability to work collaboratively in a fast-paced environment.

About the job

The Manager of Growth Analytics is pivotal in driving insightful research and consultation for our agency and advertising clients. This position entails actively contributing to the development of research strategies and measuring ad effectiveness across client campaigns, facilitating in-flight optimizations, and deriving overarching insights to guide future planning. Clients in this role are highly engaged and strategically inclined, relying on our expertise to enhance their business outcomes. The generation and delivery of actionable, data-driven insights are essential to our operational success.

This role demands proficiency in utilizing both our proprietary ad effectiveness tools and third-party vendor solutions to assess the impact of advertising on client businesses. Additionally, it requires a nuanced understanding of the strategic communications needs of client advertisers, aligning these with the daily challenges of media planning, buying, and particularly performance measurement and media optimization.

Key Responsibilities

Oversee data ETL processes to analyze client business states across diverse systems, channels, and data sources including paid search, display media, websites, social media, advertising campaigns, offline media, brand sales, and brand equity.
Deliver insightful analyses that construct a comprehensive narrative around media metrics and data trends.
Utilize independent, critical thinking to uncover media and marketing communication opportunities that drive business results.
Craft engaging reports and presentations for both internal and external stakeholders, employing compelling storytelling techniques.
Ensure data accuracy across the analytics team.
Assess the effectiveness and performance of paid advertising campaigns.
Assist in the development and communication of KPIs, research studies, and measurement plans.
Leverage syndicated and proprietary research tools to support agency and client stakeholders.

About Mediabrands

Mediabrands is a global media agency network that delivers innovative marketing solutions through data-driven insights and strategic partnerships. Our commitment to excellence and a deep understanding of market dynamics empowers our clients to achieve their business objectives effectively.

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Position Overview The Manager of Growth Analytics plays a pivotal role in collaborating with essential internal and client teams to drive measurement, derive insights, and optimize performance deliverables. The ideal candidate excels at uncovering deeper insights beyond the surface, utilizing a variety of data sources, analytical tools, and techniques to reveal the core narrative behind the data. As a subject matter expert in analytics, this individual is also enthusiastic about continuous learning and advancing their expertise in the field. Key Responsibilities Lead the ongoing analytics and measurement initiatives for media planning and investment strategies. Collaborate with both internal and client stakeholders to create comprehensive measurement frameworks, establishing benchmarks for campaign performance, media objectives, and statistical analysis. Oversee the management of dashboards and insights programs across various campaigns, competitive intelligence, and audience analytics, utilizing the Mediabrands Audience Measurement Platform to its fullest potential. Take charge of brand health survey research programs, including insights development, presentation creation, and optimization recommendations, while coordinating with external measurement partners such as comScore, Research Now, and Kantar. Ensure effective client communication by managing reporting, addressing inquiries and requests in a timely manner. Maintain project timelines for dashboard updates and other client insights deliverables. Essential Skills & Experience In-depth understanding of advertising measurement and analytics, with the capability to provide actionable insights to both clients and internal teams. Proven experience in extracting insights from third-party ad serving and digital analytics/attribution tools such as DoubleClick, Adobe Analytics, Google Analytics, and Visual IQ. Strong foundation in statistical analysis, including experimental design and sample size determination. Proficiency in at least one statistical programming language, such as R or Python. Demonstrated ability to interpret and communicate complex concepts to a diverse audience, including creating data visualizations and dashboards using tools like Tableau and Datorama. Preferred Skills & Experience 4+ years of analytical experience, ideally within the advertising or media sector. General programming knowledge (SQL, Python, Excel VBA, etc.). High proficiency in the Microsoft Office suite, particularly Excel and PowerPoint. Able to thrive under pressure while managing multiple priorities effectively. A collaborative team player who is also capable of working independently. Experience in developing customized measurement solutions.

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