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Mar-Tech Manager at WPP Media | Manchester, United Kingdom

WPP MediaManchester, United Kingdom
On-site Full-time

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Experience Level

Manager

Qualifications

Qualifications: Proven experience in digital marketing and analytics platforms. Expertise in Campaign Manager 360, Google Tag Manager, and Google Analytics. Strong analytical skills with a keen attention to detail. Ability to manage multiple projects and deadlines effectively. Excellent communication and interpersonal skills. Experience in a collaborative team environment. Degree in Marketing, Data Science, or a related field preferred.

About the job

Join Our Team as a Mar-Tech Manager!

About WPP Media

WPP is the leader in creative transformation, harnessing the power of creativity to forge better futures for our people, planet, clients, and communities. To learn more, visit wpp.com.

WPP Media is WPP’s global media collective, where media is omnipresent. We unite the best platforms, people, and partners to unlock unlimited growth opportunities. Discover more at wppmedia.com.

About Choreograph: A Premier WPP Media Brand

Choreograph stands as WPP’s global data products and technology powerhouse. Our mission is to revolutionize marketing by creating the fastest and most integrated data platform that connects marketing strategy to large-scale execution.

We collaborate with agencies and clients to enhance the value of data by merging technology with data and analytics capabilities. This is achieved through the Open Media Studio, an AI-driven media and data platform tailored for the future of advertising.

Our curiosity drives us. With over 1,000 thinkers, builders, creators, and problem solvers across 20 markets worldwide, we embody innovation.

Role Summary and Impact

As a pivotal member of our Mar-tech and analytics team, you will spearhead the flawless setup of client tagging and foundational metrics, facilitating accurate measurement and efficient online campaign data management.

Your attention to detail and ability to manage multiple tasks will be essential in this role. You will foster strong collaborative relationships within our dynamic teams (spanning client and investment groups) and with external partners, including clients and technology vendors. Your expertise in platforms such as Campaign Manager 360, Google Tag Manager, and Google Analytics will be invaluable.

Your primary responsibilities will include establishing robust campaign measurement foundations for our diverse client accounts, with a focus on integrating and optimizing cutting-edge technological solutions. You will excel in crafting comprehensive measurement frameworks tailored for both large-scale and smaller clients, enabling us to deliver industry-leading solutions that transform marketing and media activities.

About WPP Media

WPP Media, a global leader in media solutions, is committed to leveraging creativity and data to drive growth for clients worldwide. Join us to be part of an innovative team shaping the future of marketing.

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