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Marketing Automation Business Analyst

On-site Contract

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Experience Level

Mid to Senior

Qualifications

• A Bachelor’s degree or a foreign equivalent from an accredited institution is required. Alternatively, three years of progressive experience in the specialty may be considered in lieu of each year of education.

About the job

Join our dynamic team as a Marketing Automation Business Analyst, where you will leverage your expertise in CRM and marketing automation tools to drive impactful marketing strategies. Your analytical skills and technical knowledge will help us optimize our marketing processes and enhance customer engagement.

  • Demonstrated proficiency in CRM functionality, including Marketo, Eloqua, SendGrid, HubSpot, Silverpop Engage, and Google Analytics.
  • Extensive experience in both B2B and B2C marketing automation processes.
  • Skilled in implementing best practices for system configuration, development, testing, security, and data integrity.
  • Design and execute marketing integrations, deploying micro and macro campaign processes effectively.
  • Analyze data and system issues, presenting actionable recommendations to enhance performance.
  • Troubleshoot data inaccuracies, identify root causes, and recommend corrective actions.
  • Develop, implement, and deploy custom workflow processes while supporting system integrations.
  • Conduct data analysis to assess the effectiveness of outbound and inbound marketing campaigns.
  • Create process documentation and training materials for end-users utilizing marketing automation and CRM platforms.
  • Implement lead scoring programs to enhance marketing's capability to route qualified leads to sales teams.
  • Conduct A/B and multivariate email testing to optimize messaging for targeted segments.

About Career Guidant

Career Guidant is a globally recognized and trusted multifaceted organization specializing in Information Technology Custom Learning Services for Enterprises, Lateral Staffing Solutions, Information Technology Development & Consulting, Infrastructure & Facility Management Services, and Technical Content Development. Our dedicated professionals bring extensive industry knowledge to each client, ensuring superior quality and outstanding results. At Career Guidant, client satisfaction is our primary objective, and we are committed to our core values of Client Satisfaction, Professionalism, Teamwork, Respect, and Integrity. With a vast network of delivery centers, support offices, and partners across India, Asia Pacific, the Middle East, Far East, Europe, and the USA, we strive to provide exceptional service and ensure our clients' operations run smoothly.

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