About the job
Join our dynamic team as a Marketing Automation Business Analyst, where you will leverage your expertise in CRM and marketing automation tools to drive impactful marketing strategies. Your analytical skills and technical knowledge will help us optimize our marketing processes and enhance customer engagement.
- Demonstrated proficiency in CRM functionality, including Marketo, Eloqua, SendGrid, HubSpot, Silverpop Engage, and Google Analytics.
- Extensive experience in both B2B and B2C marketing automation processes.
- Skilled in implementing best practices for system configuration, development, testing, security, and data integrity.
- Design and execute marketing integrations, deploying micro and macro campaign processes effectively.
- Analyze data and system issues, presenting actionable recommendations to enhance performance.
- Troubleshoot data inaccuracies, identify root causes, and recommend corrective actions.
- Develop, implement, and deploy custom workflow processes while supporting system integrations.
- Conduct data analysis to assess the effectiveness of outbound and inbound marketing campaigns.
- Create process documentation and training materials for end-users utilizing marketing automation and CRM platforms.
- Implement lead scoring programs to enhance marketing's capability to route qualified leads to sales teams.
- Conduct A/B and multivariate email testing to optimize messaging for targeted segments.
