Marketing Automation Specialist

getwingappManila, Philippines

On-site Full-time

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Qualifications

Bachelor's degree in Marketing, Communications, or a related field. 2+ years of experience in marketing automation. Proficiency in tools like HubSpot, Marketo, or similar platforms. Strong analytical skills to assess campaign performance. Excellent written and verbal communication skills. Ability to collaboratively work with cross-functional teams. Experience in project management and the ability to handle multiple tasks simultaneously.

About the job

To ensure you receive our communications, please whitelist the domains "lever.co" and "hire.lever.co" with your email provider.

Disclaimer: This is a generic job description for the position listed below. Specific tasks and tools will be detailed during the final interview. Please ensure you apply for the correct position based on your qualifications and location. We prioritize candidates who can thrive in this role!

Join Our Team as a Marketing Automation Specialist!

Wing is on an exhilarating mission to reshape the future of work for businesses globally! We aim to be the go-to partner for organizations seeking to develop elite teams and streamline their operations.

We are in search of a Marketing Automation Specialist who can start immediately!

Key Responsibilities:

1. Develop and launch effective drip or nurture email campaigns.

2. Manage subscriber lists/databases while ensuring data integrity (removing duplicates, applying correct tags).

3. Support tracking and tagging efforts (UTMs, campaign parameters).

4. Analyze automation performance metrics: open rates, click-through rates, and conversions in straightforward flows.

5. Troubleshoot basic issues (e.g., resolving broken links in emails, ensuring automation triggers function correctly).

6. Collaborate with the design/content team to create email templates and landing page assets.

7. Design and manage comprehensive customer lifecycle automation programs (welcome sequences, retention strategies, upselling, reactivation).

8. Implement and refine drip/triggered flows based on user behavior or lifecycle stages.

9. Integrate CRM or customer data platforms with other tools (web tracking, events).

10. Evaluate automation program performance and suggest enhancements (e.g., improved segmentation, personalization).

11. Mentor junior staff or interns on best practices in automation.

12. Oversee documentation related to automation: SOPs, monitoring dashboards.

13. Define the automation/martech roadmap for the company: identifying new tools, integrations, or processes necessary.

14. Design and oversee predictive workflows (e.g., lead scoring, propensity modeling).

15. Ensure robust data infrastructure (data accuracy, integrations).

About getwingapp

At Wing, we are dedicated to revolutionizing the way companies operate. Our innovative approach empowers businesses to build exceptional teams and automate their processes, allowing them to focus on growth and success. Join us in our mission to redefine work for organizations around the world!

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