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Marketing Campaign & Event Manager

dexmateSanta Clara Office
On-site Full-time

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Experience Level

Manager

Qualifications

QualificationsProven experience in marketing campaign management and event executionStrong analytical skills with a focus on performance tracking and optimizationExcellent written and verbal communication skillsAbility to work collaboratively in a fast-paced environmentProficiency in marketing automation tools and CRM software

About the job

About the Role

We are seeking a dynamic Marketing Campaign & Event Manager to propel pipeline growth through impactful marketing campaigns and industry events.

This position will take charge of planning and executing integrated marketing initiatives (both online and offline), with a dedicated focus on:

  • Generating high-quality leads

  • Enhancing enterprise sales processes

  • Demonstrating our technology through engaging real-world interactions

You will collaborate closely with Product Marketing, Sales, and Leadership teams to ensure that all campaigns and events are strategically aligned with business objectives and revenue goals.

Responsibilities

1. Campaign Strategy & Execution

  • Design and implement integrated marketing campaigns across various channels

  • Create targeted campaigns tailored to Ideal Customer Profiles (ICPs) and key industry sectors

  • Work alongside Product Marketing to ensure compelling messaging and positioning

  • Partner with the Sales team to generate high-quality leads and strengthen the pipeline through campaigns

2. Event & Field Marketing

  • Oversee the complete execution of industry events, including:

    • Trade shows

    • Conferences

    • Customer demonstrations and roadshows

  • Manage logistics, vendor relations, booth design, and on-site execution

  • Collaborate with Sales to maximize meetings and pipeline opportunities arising from events

3. Pipeline & Lead Generation

  • Drive high-quality lead generation and engage accounts

  • Support Account-Based Marketing (ABM) strategies

  • Ensure effective lead capture, timely follow-ups, and smooth handoffs to the sales team

4. Performance Tracking & Optimization

  • Monitor and report on campaign and event effectiveness:

    • Leads generated

    • Meetings scheduled

    • Pipeline established

  • Analyze ROI and consistently refine campaigns and channel strategies

5. Cross-Functional Collaboration

  • Engage closely with teams across the organization to ensure alignment and achieve marketing goals

About dexmate

dexmate is a leading company in innovative technological solutions, committed to enhancing business efficiencies and driving growth through cutting-edge marketing strategies and impactful events.

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