Marketing Manager - China Business Strategy

Point B seeks a Senior Marketing Strategy Leader based in New York, NY. This position shapes the direction of marketing activities and develops strategies aligned with company objectives. Key responsibilities Lead and mentor a team of marketing professionals Set the overall marketing strategy for the organization Collaborate with teams across the company to …

About Avalere HealthAt Avalere Health, we are united by a singular mission: to ensure EVERY PATIENT POSSIBLE receives the care they need. Our dedicated teams in Advisory, Medical, and Marketing collaborate to create innovative solutions that eliminate barriers in healthcare, ensuring that no patient is overlooked. We believe that our mission thrives on enriching, purpose-driven careers that empower our team to make meaningful contributions to patient lives. We foster a culture where our employees can fully express their identities, leveraging diverse backgrounds and skills to make a difference for every patient, everywhere. Our flexible working approach enables our global teams to choose their preferred work environment, whether that's from the office or home, based on team and client needs. Our major hubs in London, Manchester, Washington, D.C., and New York function as collaboration spaces, while we provide ample support and social opportunities for remote employees. Inclusivity is central to our culture. We actively support our employees in being their authentic selves through our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups enhance our commitment to diversity, equity, and inclusion, and offer platforms for connection, learning, and social engagement. Furthermore, we are recognized as a Fertility Friendly employer, providing enhanced parental leave and a flexible culture to support all employees through their family planning journeys. We are committed to the professional growth of our employees, providing daily career development opportunities, access to thousands of on-demand training sessions, regular career discussions, and avenues for global career mobility across various capabilities. As a proud participant in the Disability Confident Scheme, we ensure equitable interview practices for candidates with disabilities, long-term health conditions, or neurodiversity. If you require any accommodations during the application process, please inform us.

About PMG PMG is a global independent marketing services and technology firm, recognized by Ad Age as a Best Place to Work for 11 years running and named by Fast Company as a Best Workplace for Innovators since 2022. The company brings together business strategy, creative thinking, media expertise, and proprietary technology (Alli) to deliver digital solutions and media strategies. PMG’s team of over 900 professionals supports brands like Apple, Nike, Sephora, Experian, and Whole Foods in more than 85 countries. Role Overview: Senior Associate, Client Strategy This Senior Associate, Client Strategy position sits in New York, NY. The role centers on shaping media strategies that help brands grow, adapt, and connect with their audiences. The work goes beyond campaign management, blending business insight, media planning, and cross-channel collaboration to drive results. What You Will Do Partner with clients, media leads, analytics teams, and creative partners to design and execute media strategies tailored to each brand’s goals Manage daily client communications and relationships Develop strategic plans that guide media investment and campaign direction Monitor and report on campaign performance, identifying opportunities for optimization Contribute innovative ideas to improve client satisfaction and engagement Refine internal processes and support team planning initiatives Help drive projects that enhance both client outcomes and agency standards What PMG Values PMG encourages curiosity, accountability, and creativity. The team values leadership at every level and supports professional growth, aiming to create an environment where each person can make a meaningful impact. Who Thrives Here This role suits those who build strong client relationships, enjoy collaborating across disciplines, and want to help brands grow through smart, integrated media solutions.

About Us:At Zealthy, we are committed to revolutionizing healthcare access for everyone, irrespective of their geographical location. Our goal is to establish the most extensive and reliable virtual healthcare platform globally, transforming the delivery of care to ensure that quality healthcare is available to all.Founded by a visionary healthcare entrepreneur with an impressive history of scaling businesses to remarkable valuations, including a previous venture that reached a $5B valuation, Zealthy is on a trajectory of sustainable growth as we strive to realize our ambitious goals. Our steadfast dedication to quality and accessibility informs every decision we make.Our team is passionate about patient care. While we operate in-person from Monday to Friday and often beyond standard hours, the true reward lies in the significant impact we create. Every member of our team plays a vital role in pioneering something transformative. As a full-time employee, you will not only contribute to reshaping the future of healthcare but will also participate in our success through equity ownership, as we believe in sharing the rewards of our collective efforts.If you are not ready to fully commit to your role and actively contribute to our vision of building the world's largest and highest quality telemedicine company by working in-person four days a week, we kindly ask you to refrain from applying.Join us in redefining the future of healthcare.The Role:We are in search of a full-time Marketing Leader to join our team. Please note that this position requires in-person work based in New York, NY. If you are looking for remote or hybrid roles, this may not be the right fit for you.What You'll Do:Lead and implement data-driven performance marketing campaigns across various channels including paid social, paid search, display, and emerging platforms.Oversee budget planning, forecasting, and optimization to enhance ROI and stimulate user growth.Manage and mentor a small but expanding marketing team, nurturing a culture of experimentation, learning, and iterative improvement.Collaborate with creative, product, and analytics teams to produce impactful campaigns and engaging advertising content.Utilize advanced analytics tools to evaluate campaign performance, transforming insights into actionable adjustments.Design and execute A/B testing across advertisements, landing pages, and conversion funnels to elevate conversion rates.Stay updated on industry trends, tools, and growth strategies to keep Zealthy at the forefront of the market.

Hello! We are Fever, the premier technology platform dedicated to culture and live entertainment.Our goal? To make culture and entertainment accessible to everyone. Utilizing our innovative proprietary technology and data-centric strategies, we are transforming how individuals experience live events. Every month, our platform captivates over 300 million users across more than 40 countries, inspiring them to uncover unforgettable moments while equipping event creators with the insights they need to innovate, grow, and connect with new audiences.Our achievements? We have partnered with industry giants such as Netflix, F.C. Barcelona, and Primavera Sound, delivering internationally recognized experiences, while receiving backing from top global investors! Impressive, right? We are on the lookout for forward-thinkers with a proactive approach who are excited to contribute to the evolution of entertainment! Are you ready to be part of this journey?Let’s dive into the specifics of this role and how you can help us realize Fever’s mission.ABOUT THE ROLEKey Responsibilities:Forge and nurture significant relationships with major producers, creators, venues, and key players in the entertainment sector.Design and execute a robust growth strategy for the market, employing innovative techniques to elevate Fever's footprint in the region.Skillfully negotiate contracts with large partners, ensuring sustainable economic benefits and enduring value for all involved.Demonstrate excellent organizational skills to effectively manage and expand a diverse client base.Collaborate closely with cross-functional teams to achieve partner growth both locally and globally.

About CaraCara is an innovative AI platform specifically designed for the insurance sector. Our modular system empowers agencies, brokerages, and wholesalers to automate servicing, enhance sales, and scale operations with a round-the-clock digital workforce.As one of the fastest-growing AI companies within the insurance industry, we are attracting a diverse range of agencies and brokerages with our expanding customer base. Our team comprises seasoned professionals from leading companies such as Stripe, Blend, Strategy&, and Travelers, all supported by premier venture capitalists. We are rapidly scaling our product and team to cater to increasing market demands.About the RoleIn the role of Founding Marketing Leader at Cara, you will establish and oversee the entire marketing function from inception. Your efforts will define how we position, communicate, and expand Cara’s specialized AI platform among insurance agencies, brokerages, and wholesalers.This pivotal role sits at the crossroads of Product, Sales, and Growth. You will craft our narrative, drive the pipeline through events and content, empower our sales team to secure enterprise deals, and position Cara as the leading AI platform in the insurance domain.You will collaborate closely with the founders to devise strategy and implement across all marketing areas—product marketing, content, events, brand, and sales enablement—while laying the groundwork for a world-class marketing organization.What You’ll DoLead Comprehensive Marketing Initiatives: Oversee and execute all facets of marketing, encompassing product marketing, content creation, event management, brand strategy, and sales enablement.Product Marketing & Launch Strategies: Direct go-to-market strategies for new features and products—from internal enablement to customer-facing launches—ensuring robust adoption and clear value communication.Sales Enablement: Provide the go-to-market team with impactful resources and support for enterprise deal initiatives.Content Development & Leadership: Develop and extend content across various channels to boost awareness, credibility, and inbound demand.Event Strategy & Execution: Manage strategy and execution for industry conferences, hosted dinners, webinars, and field events—driving pipeline and enhancing Cara’s visibility within the insurance ecosystem.Customer & Market Insights: Conduct customer interviews, synthesize feedback, and convert insights into refined messaging and product enhancements.

Role Overview NBCUniversal Media, LLC is seeking a Marketing Strategy Manager in New York. This position leads the creation and execution of strategic marketing initiatives that support brand growth. The role involves close collaboration with cross-functional teams and requires a strong grasp of market trends and consumer behavior. What You Will Do Develop and implement marketing strategies to advance NBCUniversal’s brand objectives Analyze market trends and data to inform campaign decisions Study consumer behavior to identify new opportunities Work with teams across the organization to coordinate marketing efforts

As a Marketing Strategy Manager at NBCUniversal, you will play a pivotal role in shaping and executing innovative marketing strategies that drive brand awareness and customer engagement. You will collaborate with cross-functional teams to optimize marketing campaigns, analyze market trends, and enhance customer experiences. This is an exciting opportunity to lead strategic initiatives that align with our business objectives and contribute to our growth.

At Garner Health, we are on a mission to revolutionize the healthcare economy, ensuring high-quality and affordable care for everyone.By collaborating with employers, we are fundamentally rethinking the structure of healthcare benefits through transparent incentives and insightful, data-driven strategies. Our aim is to guide employees towards superior, cost-effective healthcare, establishing a system that benefits all stakeholders. This leads to improved health outcomes for patients, more efficient healthcare spending for employers, and recognition for physicians who provide exceptional care rather than merely increasing procedures.Garner is recognized as one of the fastest-growing healthcare technology organizations nationwide. Our solutions are trusted by some of the most advanced employers and providers in the sector, and we are assembling a team of dedicated, mission-oriented professionals eager to make a significant impact on healthcare at scale.We are looking for a talented Growth Marketing Strategy Manager to join our Growth Marketing team under the Product organization. You will report directly to the VP of Growth Marketing.In this role, you will shape and define strategies to enhance Garner's adoption among our largest clients. You will lead the engagement strategy, launching multi-channel marketing campaigns—including email, SMS, direct mail, and creating tailored marketing materials—to boost member sign-ups and engagement. You will partner strategically with our Client Management teams. As Garner continues to scale rapidly, you will also be tasked with developing scalable, automated, and efficient processes and tools, including the integration of AI solutions. This is a highly strategic and collaborative role that lies at the core of our growth engine, helping us engage more members and ultimately improve health outcomes at a broader scale.Work Environment:This position is based in our New York City office, located in the Financial District. You are required to work from the office three days a week, specifically on Tuesday, Wednesday, and Thursday.Key Responsibilities:Lead Marketing Strategy and Execution: Own the strategy and implementation of customized multi-channel communication strategies at key client accounts, tailored to their unique employee demographics, communication preferences, and business goals.Develop and Launch Custom Client Marketing Campaigns: Execute multi-channel campaigns (including email, SMS, direct mail, and employer-sent communications on Garner) while leveraging marketing automation tools.

About hyperexponential hyperexponential (hx) builds an AI-driven platform for insurance decision-making in a $7 trillion industry. The platform helps insurers decide which risks to cover and how to price them, influencing outcomes from rocket launches to disaster recovery. Insurance companies have long relied on outdated tools for high-stakes decisions. hx changes this by combining data, AI, and human expertise, helping insurers move quickly from submission to decision and manage risk with greater confidence. Backed by investors including a16z, Highland Europe, and Battery Ventures, hx serves nearly 50 of the world’s largest insurers. The platform has seen zero churn and billions in premiums processed. Starting with a single product, hx now offers a broad platform that supports multiple products and markets, improving every aspect of pricing and underwriting. AI is central to the company, including the creation of a domain-specific AI peer programmer for insurance, similar to GitHub Copilot but specialized in actuarial science. hx values impact over hierarchy. Employees are recognized for the challenges they tackle and the discipline they show. The company is built for sustainability, with a team that encourages each other to do meaningful work. About the US Revenue Team The US Revenue team leads hx’s expansion into the Admitted insurance market. As part of the US Leadership Team, this group shapes the direction of hx’s US operations, builds relationships with executive stakeholders, and works to ensure hx’s solutions are seen as leaders in the industry. Collaboration is central to the team’s approach. Members work closely with Sales, Product, Marketing, and Customer teams, sharing knowledge and supporting each other to reach ambitious goals. The culture values outcomes and measurable results. Role Overview: Director of Underwriting Strategy (Admitted Market) This role leads hx’s US Admitted market strategy. The Director acts as a thought leader, spokesperson, and advisor, playing a key part in revenue growth and team success. The position also helps strengthen hx’s reputation for innovation within the insurance industry. Location: New York

THE POSITIONJoin our dynamic team at FanDuel as we seek a Senior Manager of Customer Marketing, specializing in Engagement Strategy. This pivotal role will influence how FanDuel Predicts interacts and engages with our customers through diverse CRM touchpoints, focusing on effective communication strategies that resonate with our audience.The Senior Manager will spearhead a team dedicated to crafting message strategies, enhancing customer engagement, and driving a culture of experimentation and learning. This role ensures that communications are not only clear and customer-centric but also backed by data-driven insights. By integrating lifecycle strategies, commercial objectives, and engagement analytics, you will refine our messaging and experimental approaches to deepen customer understanding and interaction with FanDuel Predicts. Your success will be evaluated based on communication effectiveness, engagement metrics, and the speed of learning and adaptation. This position is designed for individuals who thrive on strategy, creativity, and innovative learning, rather than channel operations.Additionally, team members may be called upon to undertake other responsibilities as assigned by the company, fostering operational flexibility and allowing us to respond to changing business needs.

As a Senior Director of Creative Strategy at Braze, you will lead our innovative team in crafting compelling and effective marketing strategies that resonate with our diverse clientele. You will be responsible for identifying creative opportunities and driving the overall vision for our creative direction. Your expertise will shape the brand narrative and maintain our reputation as a leader in customer engagement solutions.

Senior Director of Media StrategyAt Jellyfish, we are a global leader in digital marketing, harmonizing strategy, creative innovation, data analysis, and media purchasing under one roof. With nearly 2,000 talented individuals in 38 offices around the globe, we are redefining the landscape of modern marketing.Our expertise lies in understanding both brand development and activation. We empower our clients to effectively connect and engage with their target audiences through insightful data-driven strategies, delivering outstanding creative solutions tailored for various platforms. In essence, we craft impactful and culturally relevant content that resonates with consumers.As part of the Brandtech Group, we are pioneers in the integration of GenAI tools throughout our operations. With PencilPro, we offer the world's leading generative AI platform, transforming the creative production, distribution, and performance forecasting processes.Role OverviewThe Senior Director of Media Strategy will serve as a strategic leader, responsible for developing and implementing integrated, audience-centric, data-driven media strategies across both digital and traditional channels.This position transcends conventional media planning, emphasizing high-level client relationships, cross-market integration, and the utilization of advanced data, technology, and AI to drive business results. The Senior Director will play a pivotal role in aligning brand, performance, and communication strategies, guiding clients and internal teams towards comprehensive marketing solutions.Core Responsibilities:Act as a passionate advocate for brands and modern marketing strategies.Serve as a trusted advisor to senior clients, simplifying complex media and business challenges while identifying opportunities for growth.Lead strategic discussions with senior stakeholders to ensure media investments align with overall business and brand goals.Drive new business development and multi-market pitches in collaboration with Jellyfish Growth teams.Oversee integrated multi-market communication strategies across paid, owned, and earned channels, ensuring cohesive narratives and strategic direction.

Join FanDuel as a Senior Manager of Acquisition Strategy, where you will play a vital role in shaping our customer acquisition initiatives. In this pivotal position, you will lead a team dedicated to developing and executing strategies that drive customer growth and engagement. Your insights will steer our marketing efforts and enhance our competitive edge in the market.

As a Senior Marketing Operations Analyst at Harvey, you will play a pivotal role in enhancing our marketing strategies and operational efficiency. You will collaborate with cross-functional teams to analyze data, optimize marketing campaigns, and drive insights that contribute to our growth. Your expertise in marketing analytics and operations will enable us to better understand our audience and improve our overall marketing effectiveness.

About UsNourish is dedicated to revolutionizing health by simplifying the journey to nutritious eating. With nutrition-related chronic diseases being a significant yet often neglected global issue, we believe food has the potential to be medicine. Partnering with a Registered Dietitian is one of the most effective ways to improve health, yet less than 1% of eligible Americans utilize their covered benefits. At Nourish, we are pioneering an AI-driven, patient-centric healthcare system focused on nutrition that enhances outcomes, reduces costs, and empowers people to lead healthier, longer lives. Since our launch three years ago, we have expanded our reach to all 50 states, onboarded thousands of dietitians, and served hundreds of thousands of patients on our platform. Our rapid growth is backed by partnerships with leading national health insurance providers and healthcare groups, along with $115 million in funding from prestigious venture capital firms such as JP Morgan Growth Equity, Thrive Capital, Index Ventures, Y Combinator, Maverick Ventures, Box Group, Atomico, G Squared, and Pinegrove Venture Partners. Our esteemed angel investors include notable healthcare founders from Oscar, Rightway Health, Headway, Spring Health, and Alto Pharmacy, as well as soccer star Alex Morgan and the founders of Olipop and Notion. Learn more about us <a class="notion-link-token notion-focusable-token notion-enable-hover" href="https://www.fiercehealthcare.com/special-reports/fierce-healthcares-fierce-15-2025" data-token-index="1"><span class="link-annotation-1dec...

Role Overview Sigma Computing is hiring a Director of Global Partner Marketing Strategy in New York City, NY. This senior leader will bridge the Partner and Marketing teams, working closely with top ecosystem partners. The position calls for a strategist who can engage with executives and turn complex alliances into strong market presence and coordinated go-to-market execution. The director will shape Sigma’s overall partner marketing strategy and align joint GTM plans across Sigma and its key partners. Main Responsibilities Executive Strategy & Ecosystem Intelligence Organizational Alignment: Act as the main marketing contact for partner managers and executives. Lead collaborative sessions to ensure Sigma’s value is woven into the partner’s long-term plans and vice versa. Ecosystem Mapping: Build detailed profiles for major partners, capturing their priorities, strengths, weaknesses, and industry focus areas. Strategic Tiering: Work with the Partner Team to set partner priorities and tiers, and identify "white space" where Sigma and its partners can stand out together in the market. Conflict Navigation: Analyze the partner ecosystem to find collaboration opportunities and handle "co-opetition" with clear, thoughtful messaging. Strategic Positioning & Content High-Level Messaging: Move beyond standard briefs to develop executive-level value propositions that position Sigma and partner solutions as leaders in the market. Strategic Storytelling: Identify and highlight the partner’s perspective within complex customer success stories to show shared ROI to both partner sales and leadership teams. Program Execution & Demand Generation Co-Marketing Campaigns: Partner with Product Marketing Management and Field Marketing to design and run integrated programs, such as webinars, eBooks, and Account-Based Marketing initiatives, aligned with partner roadmaps and Sigma product launches. Event-in-a-Box: Develop ready-to-launch event kits for System Integrators, including enablement materials and co-marketing options. Additional responsibilities may be included as the role evolves.

About Us: At EvolutionIQ, we are dedicated to revolutionizing the insurance industry through cutting-edge technology that enhances the accuracy, fairness, and efficiency of claims handling. Our mission is to empower individuals affected by injuries or illnesses to reclaim their lives with dignity and stability. As we experience significant growth, we are on the lookout for exceptional talent eager to contribute to our internal scaling efforts and transformative initiatives in the insurance sector. Our team is our top priority, and we've been recognized as one of Inc.’s Best Workplaces for three consecutive years and Built In’s Best Places to Work in 2025 and 2026!The Role: We are seeking a Senior Product Marketing Manager to spearhead the enablement and go-to-market strategies for our innovative and complex solutions that are in the early stages of product-market fit. This pivotal role is closely aligned with revenue generation and is essential for equipping our Sales team with the confidence to launch new products. You will adeptly transform ambiguity and intricate product details into clear, engaging, and marketable narratives. This position offers substantial autonomy and ownership, requiring strong judgment, hands-on execution, and seamless collaboration with Product, Sales, Marketing, and Client Services.We are looking for someone with a robust combination of product marketing expertise, storytelling skills, and enablement experience, enabling you to translate complex products into persuasive narratives that drive commercial results. You thrive in uncertain environments and act swiftly to clarify evolving problem spaces. Your energy comes from simplifying complexity while exercising strong commercial judgment as you assess market readiness, refine messaging, and enhance clarity before product launches. You are proactive, making strides with imperfect information, and you take full ownership of bringing concepts to fruition in real-world applications.

Unity Technologies is hiring a Senior Financial Analyst to focus on Go-To-Market (GTM) strategy in New York, NY. This position plays a key role in shaping financial decisions that influence Unity’s business direction. The analyst works closely with teams across the company to strengthen pricing strategies, evaluate new market possibilities, and contribute to GTM project success. Key responsibilities Provide financial analysis and insights that guide business strategy Collaborate with cross-functional teams to improve pricing models Analyze both new and existing market opportunities for Unity’s products and services Assist in the rollout and execution of GTM initiatives Role impact Expertise in financial analysis and GTM strategy will directly influence Unity’s product direction and support its position in the technology industry.