About the job
Lighthouse develops a commercial platform tailored for the hospitality industry, helping businesses transform complex data into actionable insights and more effective pricing strategies. The company has secured over $370 million in Series C funding, completed five acquisitions, and reached more than $100 million in annual recurring revenue by 2024. Lighthouse brings together a global workforce of over 850 employees representing 34 nationalities across 35 countries.
The Denver Metropolitan Area office features a collaborative team focused on growth and innovation, working to advance hospitality through technology and data-driven decision-making.
Role overview
The Marketing Operations Manager is responsible for managing and improving the marketing technology stack at Lighthouse. Reporting to the Manager of Marketing Operations, this role supports teams and stakeholders by providing the tools and data needed for effective marketing. Daily responsibilities include overseeing marketing operations, generating reports, and partnering with other departments to enhance marketing outcomes.
Key responsibilities
- Manage and optimize marketing automation platforms, maintaining data integrity and seamless integration with other systems.
- Recommend, implement, and connect new MarTech tools to expand capabilities and support business objectives.
- Test and analyze marketing automation, lead management workflows, and campaigns to improve conversion rates and performance.
- Work closely with Marketing, Sales Operations, and Engineering to understand business needs and align technology solutions.
- Refine attribution models, lead assignment processes, data accuracy, and funnel analysis to address marketing challenges.
- Develop and maintain clear documentation for all marketing processes to guide and support the team.
- Collaborate on AI-driven marketing operations projects, including integrating tools such as Clay, data enrichment, and automation to improve scalability and accuracy.
