About the job
Job Title: Marketplace Manager
Company: Pro Coffee Gear
Location: Remote
Type: Full-time
About Us:
At Pro Coffee Gear, we are a dynamic eCommerce and wholesale distributor specializing in both commercial and home espresso equipment. We cater to cafés, roasters, restaurants, and dedicated home baristas, offering a range of new and refurbished espresso machines, grinders, and accessories from the most reputable brands in the coffee industry. We are committed to developing a disciplined, data-driven growth engine where paid media plays a crucial role in our success.
About the Role:
We are in search of a Marketplace Manager who will be instrumental in enhancing the growth, performance, and optimization of our product catalog across various key marketplaces beyond Shopify, including Amazon, eBay, Walmart, Meta, Pinterest, and other emerging channels.
In this pivotal role, you will oversee the entire marketplace strategy, encompassing product visibility, pricing, promotions, and performance optimization. You will harness data-driven insights to uncover growth opportunities, enhance conversion rates, and bolster our competitive standing across platforms.
Collaboration is key as you will liaise across departments such as Merchandising, Marketing, and Operations to ensure cohesive alignment on product assortment, pricing strategies, and inventory management, all while maintaining a consistent and high-quality brand presence in every sales channel.
Success in this role is defined by the acceleration of marketplace revenue, enhancement of listing performance, and the establishment of a scalable and high-performing marketplace ecosystem.
Key Responsibilities
Marketplace Strategy & Growth
- Develop and implement growth strategies for marketplaces like Amazon, eBay, and Walmart.
- Establish and monitor KPIs related to revenue, conversion, visibility, and profitability.
- Identify new expansion opportunities across platforms and product categories.
Product Listings & SEO Optimization
- Create and enhance high-converting product listings, including titles, descriptions, images, and keywords.
- Utilize marketplace-specific SEO techniques to boost product ranking and visibility.
- Maintain consistent product content and brand representation across all platforms.
Pricing, Promotions & Profitability
- Formulate and oversee pricing strategies that remain competitive while safeguarding profit margins.
- Design and execute promotional campaigns to stimulate sales growth.
- Continuously assess performance for ongoing optimization of ROI.
Data Analysis & Performance Management
- Monitor and analyze critical marketplace performance metrics, including sales figures, conversion rates, and listing health.
- Leverage data insights to guide decisions regarding pricing, product assortment, and optimization strategies.
