MarTech and App Growth Lead

LystLondon, England, United Kingdom

On-site Full-time

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Experience Level

Mid to Senior

Qualifications

What We Are SeekingWe are looking for a driven and analytical professional with a strong background in marketing technology and app growth strategies. The ideal candidate will possess exceptional problem-solving skills and the ability to communicate complex concepts in a digestible format for stakeholders.

About the job

Why This Role is Essential

The MarTech and App Growth Lead will play a pivotal role in scaling our app growth initiatives. You will ensure that we are strategically investing in the right growth opportunities and enhancing the measurement and martech frameworks necessary for informed decision-making over time.

Joining a team that prioritizes clarity, rigor, and commercial impact, you will significantly influence how app growth strategies are implemented across the organization.

Key Responsibilities

Develop and oversee the app acquisition strategy across essential paid growth channels, including Meta, Apple Search Ads, and Google App Campaigns / UAC.
Identify and implement opportunities for optimizing performance across channel mix, target audiences, creative content, bidding strategies, funnel performance, and budget management.
Lead the measurement and attribution for app marketing, ensuring a clear and reliable understanding of performance metrics such as installs, customer acquisition cost (CAC), return on ad spend (ROAS), retention rates, cohort quality, and downstream conversion behavior.
Manage and enhance our mobile measurement partner (MMP) and app measurement setup, including attribution configurations, partner integrations, event mapping, validation, and data integrity.
Collaborate closely with Product, Engineering, Data, and Analytics teams to refine app tracking, event quality, funnel visibility, and reporting frameworks.
Translate complex measurement and technical challenges into clear commercial implications and actionable insights.
Establish and maintain a structured experimentation roadmap focused on acquisition, creative strategies, audience segmentation, app funnel performance, and incremental testing.
Set high standards for app performance reporting, ensuring that insights are clear, actionable, and aligned with key objectives.
Implement scalable processes for app marketing, including enhanced frameworks for testing, reporting, prioritization, and performance management.

About Lyst

Lyst is a leading fashion shopping platform that connects millions of shoppers with a vast array of premium and luxury fashion items, enhancing the online shopping experience through innovative technology and data-driven insights.

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Product Design Lead at Lyst | London

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Lyst is a premier global fashion shopping platform, established in London in 2010, serving over 160 million shoppers annually. We curate an unparalleled collection of premium and luxury fashion items from 27,000 of the world’s leading brands and retailers, all in one convenient location. In 2025, Lyst became part of Zozo, the operator of Zozotown, Japan's fo…

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