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Measurement Partner - Transforming Audience Engagement

Samba TVSydney
On-site Full-time

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Experience Level

Experience

Qualifications

Qualifications:Proven experience in campaign measurement and analysis in the media or advertising sector. Strong understanding of data science principles and methodologies. Excellent communication and interpersonal skills to engage with clients and stakeholders. Ability to design and execute research studies that inform strategic decision-making. Familiarity with the Australian media landscape and advertising trends.

About the job

At Samba TV, we harness proprietary data and cutting-edge technology to track streaming and broadcast video content worldwide. Our mission is to revolutionize the viewing experience for everyone by empowering media companies to connect with audiences and enabling advertisers to effectively engage viewers across all devices. Our unique approach is informed by a wealth of global data and AI-driven insights, shaping the cultural narrative.

As we expand our measurement capabilities in Australia, we are seeking a Measurement Partner to lead this initiative. In this pivotal role, you will manage the entire lifecycle of campaign measurement studies, from feasibility and design to analysis and delivering client-ready reports. You will work closely with Samba TV's diverse media, advertising, and publishing partners across the APAC region.

This high-impact individual contributor position is ideal for a measurement expert who excels at the intersection of product development, data science, client relations, and market strategy. As Samba TV's primary measurement authority in Australia, you will drive the adoption of our ad effectiveness solutions, contributing to the establishment of local norms and benchmarks that will shape our regional story for years to come.

About Samba TV

Samba TV is at the forefront of transforming how audiences consume media, leveraging advanced data analytics and technology to enhance viewer engagement and advertiser effectiveness. With a global footprint and insights driven by AI, we aim to redefine the viewing experience.

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