About the job
Join Our Team as a Media Associate!
FanDuel is excited to announce an opening for a Media Associate within our US Casino Marketing team. In this pivotal role, you will play a vital part in the strategy, execution, optimization, and reporting of our above-the-line media operations, including Linear TV, OTT/CTV, OOH, Direct Mail, and selected direct partnerships.
As a member of our dynamic team, you will be expected to adapt to various responsibilities as assigned by the Company, ensuring we remain agile and responsive to our business needs.
Your Role & Responsibilities
Campaign Management & Execution
- Oversee the daily execution, tracking, and optimization of our above-the-line media channels.
- Collaborate cross-functionally with Brand Marketing, Analytics, and Media Operations to develop and implement successful campaigns.
- Act as a liaison between internal stakeholders and media agencies, managing daily needs and deliverables.
- Provide insights and generate reports based on performance metrics, competitive analysis, and budget considerations.
Optimization & Strategy
- Contribute to the development of media plans that meet KPIs across various tactics, and identify opportunities for enhancement and optimization.
- Make strategic recommendations to stakeholders to boost overall campaign performance and inform future planning.
- Streamline internal processes for media campaign management, enhancing creative strategies and briefs.
Budgeting & Financial Management
- Assist with budgeting, invoicing, reconciliations, and partner authorizations.
Manage campaign and channel budgets, ensuring accurate pacing and financial forecasts.
- Collaborate with internal finance and analytics teams for precise spend reporting and budget accountability.
Partnership & Collaboration
- Manage relationships with agencies and external partners, exploring new media opportunities to meet FanDuel's business objectives.
- Thrive in a fast-paced environment, fostering open communication and collaboration with team members.
