Paid Media Manager

AffinityCanada (Remote)

Remote Full-time

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Experience Level

Experience

Qualifications

The ideal candidate will possess:A proven track record in managing paid media campaigns, with a focus on analytics and optimization. Strong understanding of digital marketing trends and tools. Excellent communication and interpersonal skills, with the ability to work effectively in a remote team environment. A Bachelor's Degree in Marketing, Business, or a related field. At least 3 years of experience in a similar role.

About the job

Are you a dynamic and results-driven marketing professional with a passion for paid media? Join Affinity as a Paid Media Manager and take the lead in optimizing our media strategies to drive exceptional business growth. In this fully remote role, you will be responsible for developing and managing paid advertising campaigns across various platforms, analyzing performance metrics, and collaborating with cross-functional teams to enhance our marketing efforts.

About Affinity

Affinity is a leading marketing solutions provider dedicated to driving success for our clients through innovative strategies and technology. We foster a collaborative and inclusive remote work culture where creativity thrives and every team member is valued.

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Director of Paid Media - Remote in Canada

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About the RoleDirective is seeking a dynamic Director of Paid Media who excels in both managing teams and nurturing client relationships. In this pivotal role, you will guide a team of Associate Directors, ensure the success of our paid media accounts, and be the trusted advisor to our clients in high-pressure situations. If you have a keen eye for detail, lead by example, and have a passion for developing high-performing teams, we want to connect with you.Our paid media team consists of top-tier performance marketing experts, managing sophisticated campaigns for prestigious B2B brands. Our professionals are seasoned, client-focused, and thoroughly versed in Directive's DiscoverabilityOS methodology. As the Director of Paid Media, you will establish accountability, structure, and systems within Directive’s largest division to ensure seamless operations and consistent client leadership. If you thrive in a fast-paced environment and are driven by results, this is the role for you. With increasing revenue and a robust pipeline, we are looking for a leader who can keep up with our momentum.This position reports directly to the VP of Paid Media.What You'll DoTeam Management:Develop and mentor a team of Associate Directors, establishing clear direction, aligning on priorities, and fostering an environment where high-caliber professionals excel.Translate executive strategy into actionable weekly priorities, eliminating any ambiguity between strategy and execution.Cultivate a culture of accountability and excellence as the standard, not just a goal.Support the growth of your Associate Directors and identify future leaders among the strategist team.Account Health:Maintain close oversight of every account to identify and address issues proactively before clients notice. We leverage proprietary sentiment analysis technology built into our platform, Stratos.Promote a culture of early escalation and proactive communication throughout your team.Ensure all client interactions reflect Directive's methodologies, including LTV:CAC modeling, DiscoverabilityOS strategy, Share of SERP, and Functional Content.Deliverable Quality:Ensure high-quality deliverables that meet or exceed client expectations, consistently reflecting our commitment to excellence.

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Account Strategist, Paid Media | Remote Position in Canada

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Apr 20, 2026

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Associate Director of Paid Media - Remote Opportunity in Canada

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Role overview Directive seeks an Associate Director of Paid Media to shape and execute paid media strategies for client accounts. This remote role is open to candidates living anywhere in Canada. What you will do Develop paid media strategies that align with each client’s objectives Manage and optimize campaigns across several digital platforms Review and interpret campaign data to spot trends and areas for improvement Provide clients with insights that support stronger online visibility Collaborate with a team of specialists to achieve measurable results Requirements Background in digital marketing and hands-on experience managing paid media campaigns Ability to work effectively with remote teams Strong skills in analyzing performance metrics and applying findings to strategy Drive to help clients expand their online reach

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The Vice President of Paid Media at Directive leads a $15 million P&L across Paid Media, Programmatic, and Creative. This remote role, open to candidates based in Canada, reports to the Managing Director of Performance. The position centers on leadership, client outcomes, and maintaining high standards across key service lines. This is a senior leadership position focused on guiding Associate Directors and their consultant teams. Rather than managing campaigns directly, the VP sets direction, supports leaders, and ensures teams deliver quality at the most important points in the client journey. What you will do Oversee client engagements at pivotal moments, shaping retention and growth. Review and challenge strategies to confirm deliverables meet Directive’s standards before reaching clients. Balance hands-on involvement in key client situations with empowering Associate Directors to drive operational excellence. Coach middle management, reinforcing high standards across all teams. Key accountabilities Sales-to-Ops Handoff: Clarify business objectives and scope during client transitions. Kickoff: Align on success metrics and expectations for priority clients. Project Phase: Evaluate early strategies and planning across Paid Media, Programmatic, and Creative. North Star Metrics Setting: Validate metrics for priority engagements. Weekly Updates: Review trends and coach teams on communication effectiveness. Monthly Updates: Assess outputs for clarity and relevance to business outcomes. Quarterly Business Reviews: Critique presentations and attend to priority or at-risk accounts. 6-Month Strategy Reviews: Ensure strategies evolve based on data insights. Annual Business Reviews: Co-lead or support key accounts. Renewals: Collaborate on renewal strategies for priority clients. Leadership expectations This role sets and reinforces standards of excellence, ensuring quality and consistency throughout all teams and client interactions. Success depends on being present at critical client moments and empowering others to deliver strong results year-round.

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Paid Media Specialist

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D2L is a pioneering cloud company that is revolutionizing the education landscape and shaping the Future of Work. The traditional approaches to teaching and learning are currently undergoing the most significant transformation in history, and D2L is at the forefront of this essential change.Our innovative teaching and learning frameworks foster a personalized, student-centric approach that enhances retention, engagement, satisfaction, and results for learners of all ages across schools, campuses, and organizations.D2L is redefining how the world learns by offering state-of-the-art learning environments and tools designed to engage and motivate learners. Most importantly, we empower our clients with a platform that is intuitive, adaptable, and intelligent. No other organization offers a solution as comprehensive and cutting-edge as D2L.For 25 years, D2L has been driven by a singular mission to reshape global learning experiences, and we remain steadfast in our commitment to enhancing human potential everywhere.We personally review every application we receive. A dedicated member of our Talent Acquisition team will review your resume—ensuring that real human insight is applied to our hiring process. Although we leverage AI tools to enhance our internal processes, these tools do not influence candidate evaluations or hiring decisions.Job Summary:The Paid Media Specialist will be an integral part of our internal paid media team, executing digital marketing strategies across North America, EMEA, APAC, and LATAM regions. This is a hands-on role where the selected candidate will actively manage and optimize campaigns on a daily basis. This position is ideal for someone starting their career in digital marketing and eager to broaden their knowledge and skills.As a vital contributor to the performance marketing team, the successful candidate will assist in executing and optimizing various campaigns throughout the year while providing actionable insights and recommendations to channel strategists as needed.

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