Paid Media Strategist

Power Digital MarketingRemote - Colombia

Remote Full-time

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Experience Level

Experience

Qualifications

Candidates should have a strong background in paid media strategies with experience in campaign management and optimization. Excellent communication skills, analytical mindset, and a proactive approach to problem-solving are essential. Familiarity with data analysis tools and experience in client-facing roles are highly desirable.

About the job

Join Our Team:

At Power Digital Marketing, we are a forward-thinking growth agency that combines marketing, consulting, and data intelligence to fuel revenue growth and enhance brand visibility for both established and emerging companies globally. We pride ourselves on being a people-first organization, where diversity in backgrounds and experiences is not just valued but celebrated. Our vision is to become the most respected private growth marketing firm worldwide, characterized by our scalable brand, culture, and service offerings. Our mission is to ignite the relentless pursuit of growth and redefine possibilities through a team of experts who are passionate about innovation and results, driven by integrity and autonomy.

As a comprehensive growth marketing agency, we provide premier services such as SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS Marketing, Conversion Rate Optimization, Retail Marketing, and Creative Solutions. At Power Digital, our focus is on empowering brands to achieve significant revenue growth and brand recognition, delivering undeniable value to our clients.

Our proprietary technology, nova, sits at the core of Power Digital, analyzing businesses with first-party data to streamline marketing investment planning and enhance M&A diligence, placing marketers in a pivotal strategic role and delivering unprecedented value.

At Power Digital, we manage billions in media, and our dynamic team of consultative marketers, creatives, analysts, and technologists continuously challenge traditional planning and measurement approaches through rigorous testing and data science at every stage of the customer journey.

A Day in the Life:

The Paid Media Strategist will take charge of executing, optimizing, and expanding Paid Media advertising campaigns within their client portfolio. With a strong focus on aligning their efforts with the clients’ broader business objectives, they will autonomously manage their responsibilities. Working closely with account leadership, the Strategist will help develop and evolve strategies that fit into the overall media landscape. Responsibilities include comprehensive reporting, campaign optimizations, effective client communication, and the execution of keyword research, ad copy development, bid strategies, and ongoing campaign management, with occasional support from a Specialist. The Strategist should excel at providing valuable insights and proactive strategies to clients, demonstrating a keen understanding of service strategies and the factors that drive success.

About Power Digital Marketing

Power Digital Marketing is an innovative growth agency that leverages technology, marketing expertise, and data intelligence to deliver measurable results for clients globally. We are committed to fostering a diverse and inclusive workplace where our team members can thrive and contribute to our mission of driving growth and redefining marketing success.

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