Performance Marketing Executive - Direct Acquisition at iwoca | London

iwocaLondon

On-site Full-time

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Experience Level

Experience

Qualifications

QualificationsProven experience in performance marketing, preferably in a fast-paced environment. Strong analytical skills with a data-driven approach to decision-making. Familiarity with Google Ads, Microsoft Advertising, and automation tools. Excellent communication skills and ability to work collaboratively within a team. Passion for helping small businesses succeed.

About the job

About iwoca

In a fast-paced world, small businesses must adapt swiftly to seize opportunities and manage unexpected cash flow challenges. iwoca is dedicated to empowering SMEs with flexible and responsive financial solutions that meet their dynamic needs.

Utilizing advanced technology, data science, and exceptional customer service, we enable business owners to make timely decisions with confidence. To date, we have facilitated over £4 billion in funding for more than 100,000 businesses. Our mission is to support one million SMEs during their pivotal moments, fostering lasting impacts in their communities and economies.

The Role

As a Performance Marketing Executive, you will play a crucial role in driving acquisition growth through multi-channel strategies, including Paid Search, Direct Mail, and innovative digital platforms. Your focus will be on utilizing AI and automation to enhance efficiency and effectiveness.

Key Responsibilities

Paid Search Management

Account Management & Hygiene

Initiate, optimize, and expand campaigns across Google Search, Performance Max, YouTube, and Demand Gen.
Ensure the health, consolidation, and growth of Google and Microsoft Search accounts, leveraging automation to handle routine hygiene tasks while focusing on strategic decisions.

Performance Insights

Develop automated monitoring and reporting systems to swiftly identify issues and opportunities in keywords, landing pages, search terms, and creative assets.
Analyze data to inform strategic decisions on campaign scaling, restructuring, or discontinuation, with reporting as a secondary outcome.
Regularly report on channel performance to stakeholders using both in-platform and internal funnel data.

About iwoca

iwoca is a leading financial technology company that provides flexible financing solutions tailored to the needs of small businesses. We leverage cutting-edge technology and data insights to empower SMEs, ensuring they have the necessary resources to thrive.

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Performance Marketing Executive - Direct Acquisition at iwoca | London

iwoca

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About iwocaIn a fast-paced world, small businesses must adapt swiftly to seize opportunities and manage unexpected cash flow challenges. iwoca is dedicated to empowering SMEs with flexible and responsive financial solutions that meet their dynamic needs.Utilizing advanced technology, data science, and exceptional customer service, we enable business owners to make timely decisions with confidence. To date, we have facilitated over £4 billion in funding for more than 100,000 businesses. Our mission is to support one million SMEs during their pivotal moments, fostering lasting impacts in their communities and economies.The RoleAs a Performance Marketing Executive, you will play a crucial role in driving acquisition growth through multi-channel strategies, including Paid Search, Direct Mail, and innovative digital platforms. Your focus will be on utilizing AI and automation to enhance efficiency and effectiveness.Key ResponsibilitiesPaid Search ManagementAccount Management & HygieneInitiate, optimize, and expand campaigns across Google Search, Performance Max, YouTube, and Demand Gen.Ensure the health, consolidation, and growth of Google and Microsoft Search accounts, leveraging automation to handle routine hygiene tasks while focusing on strategic decisions.Performance InsightsDevelop automated monitoring and reporting systems to swiftly identify issues and opportunities in keywords, landing pages, search terms, and creative assets.Analyze data to inform strategic decisions on campaign scaling, restructuring, or discontinuation, with reporting as a secondary outcome.Regularly report on channel performance to stakeholders using both in-platform and internal funnel data.

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Jan 29, 2026

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Join Our Ambitious Team at Runna!At Runna, we are dedicated to creating the premier training platform for runners of all levels. Our innovative app is designed to transform everyday runners into exceptional athletes, offering world-class training, coaching, and a vibrant community. Whether you're aiming to improve your 5k time or preparing for your first marathon, we support your journey.Our growth trajectory is impressive! In November 2023, we secured a $6.5M funding round led by JamJar, with notable participation from Eka Ventures, Venrex, and Creator Ventures. In 2024, Apple recognized us as one of three global finalists for the iPhone App of the Year, highlighting the innovation and impact of our platform. Furthermore, in 2025, we proudly became part of Strava!Our ambition knows no bounds: we strive to be the leading global training platform for millions of runners worldwide. With our recent acquisition by Strava accelerating our progress, now is an exciting time to join our team and contribute to something truly meaningful. Your RoleWe are seeking a Performance Marketing Manager who will be instrumental in driving our paid social and emerging channel strategies. You will oversee campaign strategy, execution, and optimization across various platforms, collaborating closely with our in-house creative team to achieve rapid and scalable growth. The ideal candidate will possess strong mobile app experience, particularly from a subscription-based business, and a proven track record in driving results through paid social initiatives.With a substantial budget, dedicated creative resources, and a fast-paced team environment, you will be expected to act swiftly, experiment boldly, and stabilize performance against strict Customer Acquisition Cost (CAC) targets. As we continue to expand, you'll have the chance to explore and utilize emerging paid channels such as Reddit and Spotify.Take ownership of performance platforms (e.g., Meta, TikTok, new channels) to plan and execute campaigns across the entire funnel (prospecting, retargeting).Work collaboratively with our creative team to ideate, brief, and analyze advertising creatives.Develop and manage a comprehensive performance testing roadmap (hooks, formats, targeting, landing pages).Continuously monitor and optimize performance to meet CAC/LTV goals on a weekly, monthly, and quarterly basis.Identify and troubleshoot signal issues and attribution gaps (Pixels, AppsFlyer, S2S, SKAN).Enhance measurement frameworks and contribute to incrementality testing.Propose opportunities for new automation strategies and optimizations.

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Performance Marketing & SEO Manager

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Full-time|On-site|London, England, United Kingdom

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Performance Marketing Manager at Carmoola | London

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Full-time|On-site|London, England, United Kingdom

Be Part of the Car Finance Transformation At Carmoola, we are revolutionizing the way people finance their cars, creating a faster, fairer, and more customer-centric experience. Our innovative digital platform has been designed to empower drivers and simplify car financing.Since our inception, we have successfully raised over £540 million from leading investors, including QED, and have assisted more than 15,000 customers in getting on the road. As the UK’s 6th fastest growing company, we are just getting started.We are on the lookout for a detail-oriented, inquisitive, and results-driven Performance Marketing Manager to enhance one of our key growth initiatives. This position is ideal for someone who thrives on experimentation, rapid learning, and hands-on engagement across various marketing channels.Your ResponsibilitiesYou will be instrumental in executing our performance marketing campaigns across multiple channels, including Meta and Paid Search. As we grow, you will have the opportunity to delve into CRM and affiliate marketing.This role requires a proactive individual who enjoys launching tests, constructing campaigns, analyzing performance metrics, identifying trends, and continually iterating for improvement. You will collaborate closely with channel owners, creative teams, analytics, and product groups to scale successful strategies and learn from challenges.Key TasksDevelop and optimize high-impact campaigns across Meta and Paid Search, ensuring precision, consistency, and adherence to best practices.Assist in creating a structured testing roadmap that includes experiments across audience targeting, creative assets, messaging, placements, and bidding strategies.Build, quality check, and refine campaign setups and tracking methods to foster ongoing learning and enhancement.Quickly get performance assets live and analyze audience engagement.Monitor daily campaign performance, detect trends promptly, and provide recommendations to boost efficiency and scale.Possibility of managing CRM execution from start to finish, including segment creation, scheduling communication, and ensuring timely, value-driven interactions with customers.Transform insights into actionable adjustments across channels – from refining briefs to enhancing targeting and discovering new growth opportunities.Document findings, successes, and experiments to contribute to our channel playbooks and elevate our performance weekly.

Feb 5, 2026

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