Performance Marketing Lead

Octopus ElectroverseLondon (GB)

On-site Full-time

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Experience Level

Manager

Qualifications

Suitable candidates will possess: A robust understanding of performance marketing principles and digital marketing channels. Experience with PPC campaigns, especially in the B2C and B2B sectors. Proficiency in analytics tools and data interpretation to drive campaign decisions. Exceptional communication skills and a collaborative spirit. A proactive approach with a history of innovative problem-solving.

About the job

About Octopus Electroverse

In just five years, Octopus Electroverse has rapidly established itself as one of Europe's leading eMobility players, with over 1.3 million connected electric vehicle chargers and a diverse customer ecosystem across web, iOS, Android, CarPlay, Android Auto, and Automotive OS, among others.

But this is merely the beginning: we are actively launching innovative products, collaborating with a range of automotive and tech partners, developing exciting new features at scale, and crafting the integrated charging experiences of the future, all aimed at making the electric transition seamless for individual drivers and fleets.

The Electroverse team is a multifaceted group that includes product, development, commercial, operations, marketing, partnerships, and more, all dedicated to making Octopus the premier name in EV charging. We are seeking intelligent individuals who share our passion and are eager to help us realize this vision.

About the Role

We are on the lookout for an enthusiastic Performance Marketing Lead to join the Electroverse team and drive growth for our Octopus Electroverse and Octopus Fleet products.

Reporting directly to the Head of Marketing, you will spearhead the execution and optimization of our paid media budget across all digital channels. We desire an outcome-driven strategist who can seamlessly integrate high-level strategic planning with detailed campaign optimization.

As part of the Octopus Group, we operate differently from traditional organizations. We avoid agencies, lengthy bureaucratic processes, and unnecessary meetings. Our exceptional in-house teams of developers, marketers, designers, product managers, and commercial experts collaborate closely to create products that transform the e-mobility landscape.

This role offers freedom and an innovative work environment, but if you require extensive guidance, it may not be the right fit for you. A proactive attitude and a wealth of ideas are essential; we are looking for someone who can dive in and start making an impact immediately. Our marketing team is lean, yet our projects have an expansive international and cross-functional focus, making this an ideal environment for hands-on involvement.

This performance-focused role encompasses international B2C and B2B digital campaigns, ensuring that your daily tasks will vary. Here are some of the responsibilities you will undertake:

Lead the comprehensive setup, management, and optimization of Paid Search campaigns across Google Ads, Apple Search Ads, Meta, and LinkedIn Ads, defining campaign structures, targeting frameworks, and bid strategies to achieve performance objectives.
Oversee budget allocation and campaign performance, employing data-driven decisions to scale, pause, or restructure activities across various markets, products, and audiences to maximize efficiency and revenue.
Ensure the effective execution of bid strategies, pacing, and overall performance delivery.
Analyze performance data to refine strategies and enhance outcomes.

About Octopus Electroverse

Octopus Electroverse is a dynamic player in the eMobility space, dedicated to simplifying the electric vehicle transition for drivers and fleets. With a focus on innovation and collaboration, we are transforming how electric vehicle charging is approached, aiming to become the go-to name in the industry.

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