Performance Marketing Manager

PRISM+Manila, Metro Manila, Philippines

On-site Full-time

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Experience Level

Manager

Qualifications

The ideal candidate will possess strong analytical skills, a data-driven mindset, and a proven track record in performance marketing. Familiarity with digital marketing tools and platforms, as well as a keen understanding of consumer behavior, is essential. You should be adept at managing budgets and maximizing ROI.

About the job

Role Overview

As the Performance Marketing Manager, you will spearhead PRISM+’s performance marketing initiatives across platforms such as Meta, Google, and other emerging channels. Your primary responsibility will be to drive scalable, profitable revenue while maintaining a balance between spending efficiency, creative execution, and commercial success.

You will oversee a multi-million dollar annual budget, focusing on incrementality and developing a sustainable growth model across various product categories, including TVs, appliances, and smart home devices.

Key Responsibilities

1. Revenue & Efficiency

Drive topline revenue growth from paid marketing channels.
Manage budget allocations across Meta and Google (Search, Shopping, PMAX, Demand Gen).
Optimize for MER, contribution margin, and true incrementality.
Continuously assess spend against diminishing returns.

2. Campaign & Channel Execution

Design and implement full-funnel marketing campaigns:

Prospecting (broad, Advantage+/PMAX)
High-intent retargeting and CRM integration
Manage mega sale/event campaigns (e.g., 11.11, BFCM)

Establish a weekly optimization schedule for all campaigns.
Identify and expand into new marketing channels (TikTok, affiliates, marketplaces).

3. Creative-Led Growth

Collaborate with the Creative team to develop a high-volume testing framework.
Convert performance insights into effective marketing strategies:

Develop compelling hooks, formats, and angles.
Create clear creative briefs with actionable feedback.

Ensure the pace of creative refresh aligns with spending.

4. Data, Attribution & Insights

Own comprehensive performance reporting across platforms (Meta, Google), GA4, and Salesforce.
Provide clear insights on:

True Customer Acquisition Cost (CAC)
Channel incrementality
Cross-channel attribution challenges.

Conduct structured experiments to validate strategies.

5. Team & Operating System

Lead and mentor a small team, fostering a culture of excellence and collaboration.

About PRISM+

PRISM+ is a leading electronics brand based in Singapore, renowned for its innovative approach to making premium technology accessible. With a strong presence in key markets like Australia, Malaysia, and the Philippines, PRISM+ has become synonymous with quality, affordability, and exceptional customer experience since its establishment in 2017.

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Marketing Automation Specialist

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On-site|On-site|Manila, Philippines

To ensure you receive our communications, please whitelist the domains "lever.co" and "hire.lever.co" with your email provider.Disclaimer: This is a generic job description for the position listed below. Specific tasks and tools will be detailed during the final interview. Please ensure you apply for the correct position based on your qualifications and location. We prioritize candidates who can thrive in this role!Join Our Team as a Marketing Automation Specialist!Wing is on an exhilarating mission to reshape the future of work for businesses globally! We aim to be the go-to partner for organizations seeking to develop elite teams and streamline their operations.We are in search of a Marketing Automation Specialist who can start immediately!Key Responsibilities:1. Develop and launch effective drip or nurture email campaigns.2. Manage subscriber lists/databases while ensuring data integrity (removing duplicates, applying correct tags).3. Support tracking and tagging efforts (UTMs, campaign parameters).4. Analyze automation performance metrics: open rates, click-through rates, and conversions in straightforward flows.5. Troubleshoot basic issues (e.g., resolving broken links in emails, ensuring automation triggers function correctly).6. Collaborate with the design/content team to create email templates and landing page assets.7. Design and manage comprehensive customer lifecycle automation programs (welcome sequences, retention strategies, upselling, reactivation).8. Implement and refine drip/triggered flows based on user behavior or lifecycle stages.9. Integrate CRM or customer data platforms with other tools (web tracking, events).10. Evaluate automation program performance and suggest enhancements (e.g., improved segmentation, personalization).11. Mentor junior staff or interns on best practices in automation.12. Oversee documentation related to automation: SOPs, monitoring dashboards.13. Define the automation/martech roadmap for the company: identifying new tools, integrations, or processes necessary.14. Design and oversee predictive workflows (e.g., lead scoring, propensity modeling).15. Ensure robust data infrastructure (data accuracy, integrations).

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Remote Social Media Assistant - Manila, Philippines

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Full-time|Remote|Manila, Philippines

Join Our Team as a Remote Social Media Assistant!At Wing, we are on an innovative journey to reshape the future of work for businesses globally. Our mission is to serve as the ultimate solution for companies striving to build exceptional teams and streamline their operations.We are currently seeking a dedicated Social Media Assistant to join our team immediately!Key Responsibilities:1. Curate and upload captivating multimedia content while managing daily interactions and inquiries.2. Analyze audience profiles, engagement metrics, industry trends, and competitor marketing strategies.3. Develop and manage content calendars, campaign schedules, and posts across various platforms.4. Collaborate with internal teams to create compelling content and drive promotional campaigns.5. Foster community by moderating conversations, nurturing relationships with the audience, and managing customer feedback.6. Research potential influencers, compatible products, and businesses for strategic partnerships.7. Craft engaging written content for social media posts, including captions and descriptions.8. Assist the Ad Manager with the execution of social media advertising campaigns.9. Perform general administrative tasks as needed.10. Undertake additional ad hoc responsibilities.Required Qualifications:• Bachelor's degree in any field or a recognized certification in marketing or business.• Minimum of 2 years of experience in social media or related fields.• Exceptional English communication skills, both written and verbal (at least B2 level).• Strong organizational and time management abilities.• Proficient in design principles, including layouts, typography, and both print and web design.• Experience with graphic design software such as Adobe Photoshop, Illustrator, Sketch, and InDesign.• A compelling portfolio showcasing a diverse range of creative projects.• Willingness to work during graveyard shifts.Technical Requirements:• USB headset with noise cancellation feature.• Functional webcam.• Computer with a minimum of 1.8 GHz processor.

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