Performance Media Strategist

VERB InteractiveHalifax, Nova Scotia, Canada

On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Qualifications 3-5 years of experience in managing paid media campaigns Post-secondary education in advertising, marketing, journalism, business, or a related field Proficient in paid social platforms such as Facebook, Instagram, TikTok, and Pinterest Experience with Google Ads and Google Analytics, staying current with Google's updates Strong analytical skills and attention to detail Excellent communication and presentation abilities Team-oriented mindset with a collaborative approach Ability to thrive in a fast-paced environment

About the job

We are currently seeking a Performance Media Strategist to lead the charge in managing comprehensive paid media campaigns for esteemed clients. This role encompasses the full spectrum of campaign management, from planning and execution to analysis and reporting. As a key point of contact for client inquiries, you will innovate strategies and collaborate closely with internal teams to achieve remarkable results.

Your Responsibilities

Continuously monitor, optimize, and report on campaign performance
Analyze analytics to refine campaigns in alignment with established goals
Collaborate with the Analytics team to extract insights and measure key performance indicators (KPIs)
Develop strategic approaches along the customer journey
Set benchmarks and projections for media tactics
Engage directly with clients to present findings and strategic recommendations
Partner with creative teams to generate innovative concepts that yield measurable outcomes
Coordinate with development teams to ensure effective tracking and address any issues
Oversee campaign budgets and suggest optimal budget and channel allocations
Establish and manage campaigns across multiple digital platforms
Implement account strategies for new accounts and guide Analysts/Coordinators in their strategies
Serve as a trusted advisor for clients, addressing questions and concerns
Review dashboards for accuracy before meetings
Mentor and support team members
Stay informed on industry trends and technological advancements
Create points of view on emerging tools and tactics as needed
Draft copy for search and social media as required

About VERB Interactive

At VERB Interactive, we combine cutting-edge digital marketing strategies with innovative technology solutions to deliver exceptional results for our clients. Our team is dedicated to creating impactful campaigns that resonate with audiences worldwide. We are not just colleagues; we are a community that values creativity, collaboration, and fun in the workplace.

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