About the job
Join our dynamic team at lago-1 as a PPC & Listing Optimization Specialist with a focus on Amazon Reselling. This remote position offers flexibility while allowing you to work from anywhere in the Philippines.
In this role, you will leverage data-driven strategies to enhance traffic, visibility, and sell-through rates across a vast Amazon catalog. You will be part of a high-volume reseller environment, managing over 2,500 ASINs, with a primary objective of optimizing slow-moving inventory and increasing page views on underperforming products.
Key Responsibilities
PPC Management
- Design, implement, and refine PPC campaigns to enhance traffic and conversion rates.
- Support new listings and elevate visibility for underperforming SKUs.
- Continuously monitor and adjust campaign performance, including bids, budgets, and targeting strategies.
- Identify opportunities for scaling and efficiency enhancements.
Listing Optimization
- Analyze listings with low traffic or poor sell-through rates and take corrective actions.
- Enhance titles, bullet points, and key attributes to maximize visibility and conversion potential.
- Adapt to partial listing control environments to optimize listings effectively.
- Drive optimization efforts for new listings where we have greater control.
Data & Performance Analysis
- Utilize Seller Central reports (sessions, conversion rates, etc.) to uncover optimization opportunities.
- Conduct keyword and market research using tools like DataDive.
- Track performance trends and proactively suggest improvements.
- Prioritize actions based on their potential impact on traffic, sell-through, and inventory levels.
