About the job
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About Us:
Join us in shaping a brighter financial future. At SoFi, we are redefining personal finance by leveraging cutting-edge, mobile-first technology to empower our millions of members to achieve their financial goals. As a next-generation financial services company and national bank, we are at the forefront of an industry transformation, and we take pride in our direct impact on people's lives, guided by our core values. Be part of our mission to invest in yourself, your career, and the future of finance.
The Team
Join us in transforming personal finance. Together with our members, we are changing how people engage with their financial well-being. Our latest initiative, SoFi Coach, is an AI-driven platform that reimagines our offerings from simple financial tools to proactive personal wealth management. We take pride in our work, knowing it directly affects our members' lives. Join us as we build the future of autonomous finance.
The Role
We are seeking a visionary Principal Product Designer (IC6) to lead the design and development of SoFi Coach. Your role will be pivotal in shaping agentic capabilities, transforming innovative AI concepts into validated user experiences that empower our members to manage their finances effectively. Collaborate with Directors and VPs to influence company-wide strategies while demonstrating practical possibilities.
Your Responsibilities
- Define the SoFi Coach vision: Establish interaction patterns and UX strategies for a conversational interface that proactively manages debt, investments, and wealth optimization.
- Inspire through creation: Develop functional prototypes and MVPs using cutting-edge design practices to validate ideas and concepts.
