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Principal Product Manager - Marketing Technology

SoFiCA - San Francisco, WA - Seattle
Hybrid Full-time

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Experience Level

Manager

Qualifications

Proven experience in product management, particularly in marketing technology. Strong analytical skills with a data-driven mindset. Excellent communication and leadership abilities. Ability to work collaboratively in a fast-paced environment. Experience with Agile methodologies is a plus.

About the job

SoFi seeks a Principal Product Manager to join the Marketing Technology team, based in either San Francisco, CA or Seattle, WA. The position focuses on shaping product strategy and leading the execution of marketing tools designed to boost customer engagement and support business growth.

What you will do

  • Lead cross-functional teams spanning engineering, design, and marketing to deliver new marketing technology solutions.
  • Define the product vision and establish clear priorities for features and enhancements.
  • Oversee the entire product lifecycle, from initial concept through launch and ongoing iteration.
  • Work closely with stakeholders to ensure marketing capabilities align with business objectives.

Collaboration

This role involves partnering with a wide range of teams and stakeholders, making sure that marketing technology efforts support SoFi’s overall strategy and enhance the customer experience.

About SoFi

SoFi is a leading personal finance company that offers a range of financial products including student and personal loans, mortgage refinancing, investment management, and insurance. We aim to help our members achieve financial independence and success through innovative technology and personalized services.

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