About the job
In the role of Product Line Manager I for Training and Hydration at thepeoplebrand, you will position yourself as the go-to expert for consumer products within these dynamic categories. Your responsibilities include overseeing both cut-and-sew accessories and hard-good equipment for our licensed business. By gathering and interpreting essential consumer insights, you will identify actionable opportunities in the global marketplace, while adeptly managing your line plan and product creation to meet seasonal revenue, margin, and productivity targets. You'll collaborate effectively with a cross-functional team of Developers and Designers and report directly to the Senior Manager for Training, Hydration, and Lifestyle Products.
Your Key Responsibilities:
Become the authoritative voice in your categories: Drive your team's understanding of market dynamics in both North America and Internationally, taking into account consumer behavior, competition, and the retail landscape.
Contribute to three-year strategic category plans: Analyze past performance, identify key business drivers by region, and outline retail opportunities and challenges.
Lead research and insights initiatives: Facilitate focus groups and wear testing sessions, providing comprehensive analysis to your teams while conducting ongoing consumer and competitor research.
Draft seasonal and innovation product briefs: Establish new product positioning, pricing strategies, product and packaging attributes, consumer profiles, competitor assessments, regional significance, brand alignment, and margin objectives.
Act as the advocate for your categories: Develop and present broadcasting materials, and represent your product range to both internal sales teams and external clients.
Oversee product assortment forecasting: Execute 24-month forecasts at the category, style, and color level tailored to regions and key customer bases. Ensure cross-functional alignment with Finance, Sales, and Operations Planning teams.
Manage product data, tools, and samples: Maintain all product data in internal (FlexPLM) and external (MMX) databases, including line lists, VLPs, and sample communications.
Lead marketing and trade presentation efforts for your categories: Formulate a marketing strategy that optimizes sell-through through effective merchandising, packaging, catalogs, and in-store displays.
Adhere to product calendar timelines for timely completion of all major milestones.
Maintain ongoing communication with your cross-functional team, including Design, Development, Operations, Finance, and Sales.
Provide consistent, accurate reporting to foster incremental sales and business growth.
Willingness to travel domestically and internationally: Approximately 10-15% of the time.
What You Bring to the Table:
A minimum of 4 years of experience in consumer product management, product marketing, product creation, or product merchandising. Proven experience in these areas will set you apart.
