About the job
About Birdie
At Birdie, we are revolutionizing the care landscape for older adults. Our mission is to create innovative technology that enhances home healthcare, empowering care teams with essential tools to provide better, more dignified care, and enabling older individuals to thrive in their homes for an extended period. Our comprehensive solution supports millions of care visits each month, equipping care providers with the resources they need to deliver outstanding and efficient care.
We are not here to make minor adjustments; we are committed to fundamentally transforming a flawed system.
Our all-in-one platform has facilitated over 60 million care visits and has empowered care for 116,000 individuals in 2025. As we continue to expand our impact, we remain steadfast in our purpose. We take pride in being a B Corp, leveraging our business as a force for good.
Founded in 2017, Birdie has gained support from esteemed investors such as Index Ventures, Sofina, and Omers. In 2023, we were honored to be ranked #6 in the Deloitte Fast 50, establishing us as one of the fastest-growing tech companies in the UK. To learn more about our impact and accolades, please check here.
However, our focus is not merely on speed; it is on impact.
Your Mission
As the Product Marketing Lead at Birdie, you will engage in all facets of product marketing:
Ambassador: You will serve as the voice of our customers, systematically collecting customer and market insights to inform product and commercial strategies.
Strategist: You will own the go-to-market strategy for Birdie's platform and its related products and features.
Storyteller: You will be responsible for crafting the positioning and messaging for all aspects of Birdie's offerings, as well as developing the narratives that bring those offerings to life.
Evangelist: You will enable others to share the Birdie story both internally and externally, while also measuring its impact.
This role is both strategically significant and highly hands-on. If you are a Product Marketer who enjoys guiding your team from concept to revenue generation and can seamlessly engage in positioning work, we would love to hear from you.
