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Product Marketing Manager at Alarm.com | Tysons, Virginia

Alarm.comTysons, Virginia
On-site Full-time

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Experience Level

Experience

Qualifications

Key Responsibilities: Formulate and execute go-to-market strategies for key product lines and new product launches. Create product positioning content, messaging, and sales enablement assets. Act as the Voice of the Customer champion; gather feedback from partners and end users to inform product development and roadmaps. Ensure effective product launches by driving internal consensus on project timelines and collaborating across teams to meet milestones. Transform marketing and buyer intelligence into actionable sales tools and thought leadership throughout the sales cycle. Produce content, assets, and tools such as market briefs and sales playbooks. Develop actionable insights based on data to inform product and marketing strategies. Drive the development and validation of product/service positioning, messaging, and competitive segmentation. Articulate the unique value of Alarm.com technology to diverse audiences, translating technical specifications into meaningful benefits. Perform additional duties as assigned. Qualifications: 1-3 years of experience in Product Marketing or marketing in the technology sector. Bachelor's degree in business, engineering, or a hard science is preferred. Proven track record of creating compelling positioning and thought leadership content. Strong interest in the Internet of Things (IoT), software-as-a-service, and innovative technology.

About the job

Join Alarm.com as a passionate and driven B2B2B and B2B2C Product Marketing Manager. In this role, you will bridge the gap between product management, sales, marketing, and training to craft and implement impactful go-to-market strategies for our innovative products. Your ability to analyze the market landscape and understand the needs of our channel partners and their customers will be critical.

The ideal candidate will spearhead research initiatives to identify market demands, trends, and competitive dynamics. You will play a pivotal role in developing product positioning and creating essential sales enablement tools and content for successful product launches.

Collaboration is key; you will work closely with product management, partner marketing, and sales teams to identify opportunities for growth and resource development that align with the objectives of our residential and venture business units.

About Alarm.com

Alarm.com is a leading technology company that empowers businesses and homeowners with innovative solutions in the IoT space. We provide cutting-edge services that enhance security, automation, and energy management, enabling our partners to deliver exceptional value to their customers.

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