Plaid Inc. logoPlaid Inc. logo

Product Marketing Manager - Industry

Plaid Inc.San Francisco
On-site Full-time

Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.


Experience Level

Manager

Qualifications

Ideal candidates will have a proven track record in product marketing, particularly in a technology or financial services environment. You should possess strong analytical skills to understand market dynamics and customer needs. Excellent communication and collaboration skills are essential, as you will work closely with cross-functional teams. A background in developing successful marketing strategies and campaigns is necessary, along with a deep understanding of the industries you will be targeting. Familiarity with data-driven decision-making and customer engagement strategies will be highly valued.

About the job

Plaid builds tools that help developers create financial products and experiences. Since 2013, Plaid has connected users’ financial accounts to the apps and services they use every day, partnering with companies like Venmo, SoFi, Fortune 500 firms, and major banks. The company is headquartered in San Francisco, with additional offices in New York, Washington D. C., London, and Amsterdam.

Role overview

The Industry Product Marketing Manager team shapes how Plaid approaches targeted industry sectors and works closely with the go-to-market organization. This team ensures that sales understands customer needs and can clearly communicate Plaid’s solutions.

What you will do

  • Lead marketing strategy and execution for assigned industry verticals
  • Serve as a subject matter expert on customer challenges, needs, and buying behaviors in your sectors
  • Develop and run outbound campaign strategies, including defining target audiences, choosing marketing channels, and crafting messaging
  • Work with marketing channel owners to launch campaigns
  • Create narratives, sales tools, and campaign materials using customer insights and field feedback
  • Equip Plaid’s go-to-market teams with resources to support their success

Location

This position is based in San Francisco.

About Plaid Inc.

Plaid is a leading financial technology company dedicated to transforming how the world interacts with its finances. Through innovative solutions, we empower developers and businesses to create applications that enhance the financial health of individuals and organizations alike.

Similar jobs

Browse all companies, explore by city & role, or SEO search pages. View directory listings: all jobs, search results, location & role pages.

Tailoring 0 resumes

We'll move completed jobs to Ready to Apply automatically.