About the job
About Us
GTB, a proud member of the WPP family, is a distinguished global precision-marketing agency dedicated to crafting ideas that motivate action. Established in 2007, our mission is to enhance the performance of some of the world's most renowned brands. With a footprint spanning six continents, GTB is at the forefront of creative transformation, wholly committed to delivering exceptional results for our clients.
About WPP
As the trusted partner for many of the world's leading brands, WPP combines advanced media intelligence, innovative data solutions, and premier creative services within one comprehensive platform. Our expert strategic guidance, combined with the cutting-edge WPP Open marketing platform, empowers our clients to navigate change, seize opportunities, and achieve transformative growth. Discover more about us at WPP.com.
Position Overview
The Program Director for Audience Based Marketing (ABM) will spearhead the daily management of Ford's ABM operating model across various vehicles and campaigns. This pivotal role ensures the seamless flow of the ABM process, from audience discovery through activation and ongoing optimization, culminating in comprehensive performance evaluations. Collaboration with cross-functional teams in media, creative, strategy, analytics, user experience, and CRM is essential.
ABM is an audience-centric, always-on strategy that leverages targeted audience briefs, tailored creative messaging, and continuous learning to deliver measurable business results. The Program Director will serve as the operational linchpin, ensuring that timelines, dependencies, deliverables, and stakeholder alignment are meticulously managed across channels such as Digital OLA/Display, Paid Social, Digital Video, Ford.com experiences, and CRM.
