Program Director - Audience Based Marketing

GTBDetroit, Michigan, United States

On-site Full-time $75K/yr - $180K/yr

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Experience Level

Senior Level Manager

Qualifications

Key ResponsibilitiesABM Program Operations & GovernanceOversee the ABM operating system, including workstreams, documentation, templates, and status reporting to guarantee consistent implementation across diverse vehicle teams. Define and maintain clear roles and responsibilities among stakeholders (strategy, analytics, creative, media/platform, web/experience, CRM, account leads). Establish and manage regular meeting schedules for ABM oversight, channel workstreams, cross-functional weekly reviews, and performance evaluations. Integrated Timeline & Delivery Management (Cross-Channel)Develop and sustain the master integrated ABM plan through its various phases.

About the job

About Us

GTB, a proud member of the WPP family, is a distinguished global precision-marketing agency dedicated to crafting ideas that motivate action. Established in 2007, our mission is to enhance the performance of some of the world's most renowned brands. With a footprint spanning six continents, GTB is at the forefront of creative transformation, wholly committed to delivering exceptional results for our clients.

About WPP

As the trusted partner for many of the world's leading brands, WPP combines advanced media intelligence, innovative data solutions, and premier creative services within one comprehensive platform. Our expert strategic guidance, combined with the cutting-edge WPP Open marketing platform, empowers our clients to navigate change, seize opportunities, and achieve transformative growth. Discover more about us at WPP.com.

Position Overview

The Program Director for Audience Based Marketing (ABM) will spearhead the daily management of Ford's ABM operating model across various vehicles and campaigns. This pivotal role ensures the seamless flow of the ABM process, from audience discovery through activation and ongoing optimization, culminating in comprehensive performance evaluations. Collaboration with cross-functional teams in media, creative, strategy, analytics, user experience, and CRM is essential.

ABM is an audience-centric, always-on strategy that leverages targeted audience briefs, tailored creative messaging, and continuous learning to deliver measurable business results. The Program Director will serve as the operational linchpin, ensuring that timelines, dependencies, deliverables, and stakeholder alignment are meticulously managed across channels such as Digital OLA/Display, Paid Social, Digital Video, Ford.com experiences, and CRM.

About GTB

GTB, part of the esteemed WPP network, is a leading global precision-marketing agency that specializes in creating impactful marketing strategies for some of the world's most iconic brands. With a commitment to driving creative transformation, GTB operates across six continents, ensuring that our clients achieve exceptional performance and growth.

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Program Director - Audience Based Marketing

GTB

Full-time|$75K/yr - $180K/yr|On-site|Detroit, Michigan, United States

About UsGTB, a proud member of the WPP family, is a distinguished global precision-marketing agency dedicated to crafting ideas that motivate action. Established in 2007, our mission is to enhance the performance of some of the world's most renowned brands. With a footprint spanning six continents, GTB is at the forefront of creative transformation, wholly c…

Mar 16, 2026

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City Coordinator - Detroit

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Director of Experience Strategy

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Join RAPP Detroit as our Director of Experience Strategy!About Us:At RAPP, we are pioneers in fostering growth with a unique blend of precision and empathy. Our agency stands at the forefront of global precision marketing, harnessing data, creativity, technology, and empathy to drive client success. We celebrate the individuality of our clients and team members alike, crafting tailored marketing solutions that resonate with diverse needs and aspirations.We are committed to creating an inclusive work environment that prioritizes the well-being of our team.Our Approach:Our dedicated team of superconnectors excels at transforming personal brand experiences, focusing on three fundamental areas: connected data, connected content, and connected decisioning. Our data analysts pinpoint who our customers are, our strategists discern their desires, and our award-winning technologists and creatives ensure seamless delivery, forging authentic connections for our clients.As part of Omnicom’s Precision Marketing Group, we encompass a vibrant network of over 2,000 creatives, technologists, strategists, and data scientists across more than 15 global markets.Your Role:We are in search of a Director of Experience Strategy to spearhead strategic CRM and customer lifecycle marketing initiatives for a significant enterprise client managing multiple brands across various customer segments. This unique role offers the chance to design sophisticated, data-driven customer experiences at scale while leading a talented team of strategists and nurturing the next generation of marketing leaders. In this role, you will transcend traditional campaign planning by becoming a strategic ally and thought leader—identifying opportunities that clients have yet to recognize, architecting transformative customer journeys, and driving measurable business results.You will develop comprehensive customer experience strategies that encompass multiple brands, channels, and lifecycle stages. You will create compelling business cases for transformative initiatives and uncover opportunities that provide a competitive edge. Translating complex data landscapes into actionable insights will be essential as you establish clear KPIs, define testing agendas, and link marketing performance to business outcomes. As a leader, you will inspire your team of strategists to think creatively, work efficiently, and grow professionally, fostering a culture of continuous learning and innovation.

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Role Overview George P. Johnson Experience Marketing is hiring an Associate Director of Content and Speaker Services. This role leads the creation and management of event content, while overseeing speaker services for a diverse range of client events. The Associate Director guides content strategy and ensures client messages connect with audiences. Locations Austin, TX Boston, MA Detroit, MI Las Vegas, NV Los Angeles, CA Nashville, TN New York, NY San Francisco, CA

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Full-time|On-site|Annapolis, Maryland, USA; Atlanta, Georgia, USA; Austin, Texas, USA; Baltimore, Maryland, USA; Boston, Massachusetts, USA; Charleston, South Carolina, USA; Charlotte, North Carolina, USA; Chicago, Illinois, USA; Cleveland, Ohio, USA; Columbia, South Carolina, USA; Columbus, Ohio, USA; Dallas, Texas, USA; Detroit, Michigan, USA; Indianapolis, Indiana, USA; Kansas City, Missouri, USA; Madison, Wisconsin, USA; Orlando, Florida, USA; Pittsburgh, Pennsylvania, USA; St. Louis, Missouri, USA; Trenton, New Jersey, USA

New Relic is seeking a Program Manager to focus on Observability Architecture and Migration. This role centers on supporting organizations as they transition to advanced observability solutions, aiming for improved performance and reliability. Key Responsibilities Shape observability strategies tailored to a variety of client needs. Lead the rollout of migration plans to updated observability platforms. Collaborate with cross-functional teams throughout each project phase. Maintain clear communication and manage expectations with stakeholders. Identify areas to enhance and innovate within New Relic’s observability offerings. Locations This position is available in several cities: Annapolis, MD; Atlanta, GA; Austin, TX; Baltimore, MD; Boston, MA; Charleston, SC; Charlotte, NC; Chicago, IL; Cleveland, OH; Columbia, SC; Columbus, OH; Dallas, TX; Detroit, MI; Indianapolis, IN; Kansas City, MO; Madison, WI; Orlando, FL; Pittsburgh, PA; St. Louis, MO; and Trenton, NJ.

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Dynamic Field Marketing Manager

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Full-time|$60K/yr - $60K/yr|On-site|Detroit, Michigan, United States

Established in 1956, the Jacuzzi® Brand has evolved into the Jacuzzi Group, a leading manufacturer of innovative products for home and outdoor living, available in over 60 countries worldwide. Jacuzzi Bath Remodel (JBRx), the fastest-growing division of Jacuzzi Group, has successfully launched 12 locations nationwide within just five years. We combine high-quality materials, a knowledgeable sales team, and experienced certified installers to ensure unparalleled customer satisfaction.We are on the lookout for an energetic and seasoned Field Marketing Manager to spearhead our lead generation efforts in the Detroit area. This pivotal role will involve driving Field Marketing initiatives that resonate with our corporate objectives while nurturing and developing a high-performing team.Key Responsibilities:Strategic Leadership: Craft and implement effective field marketing strategies to enhance lead generation and conversion rates, propelling sales growth in line with company goals.Team Development: Lead, mentor, and inspire a team of field marketing specialists, promoting a culture of excellence and collaboration across multiple locations.Market Analysis: Investigate market trends and customer insights to shape promotional strategies, boost customer engagement, and refine lead generation endeavors.Budget Management: Manage financials for field marketing operations, ensuring optimal resource allocation and measurable ROI.Cross-Functional Collaboration: Work closely with Sales, Product Development, and Corporate Marketing teams to ensure alignment of field initiatives with overarching business strategies.Performance Evaluation: Conduct comprehensive evaluations and reporting for all field marketing activities, utilizing data-driven insights to enhance future initiatives.Process Improvement: Assess workflows and implement enhancements to elevate the efficiency and effectiveness of field operations.Location Selection: Identify and choose retail sites that will effectively bolster brand initiatives and maximize market presence.Vendor Management: Oversee vendor relationships and third-party collaborations, ensuring effective management of contracts and partnerships.Additional duties as assigned.Compensation is based on experience, starting at $60,000 plus Bonus.

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