About the job
At Maker Lab, we believe in a talent-driven approach. As a pioneering marketing agency, we specialize in creating decentralized, technology-oriented teams that collaborate closely with our clients from the ground up. Our diverse, cross-functional teams of experts are seamlessly integrated into client operations, covering all facets of digital marketing, from analytics to content creation.
Role Overview:
We are looking for a B2B Social Media Strategist to spearhead our social media and engagement initiatives for leading tech products across Southeast Asia. In this role, you will oversee agency collaborations, influencer campaigns, and localization strategies to enhance brand loyalty and drive lead generation. Applicants should have over six years of experience, proficiency in Southeast Asian languages, and a strong command of various technical platforms.
Key Responsibilities:
- Design and execute comprehensive social marketing strategies across multiple Southeast Asian markets, focusing on ongoing content, socially driven campaigns, and influencer partnerships.
- Lead the implementation of social strategies aimed at achieving specific product KPIs such as downloads, sign-ups, and lead generation through data-informed insights.
- Manage the regional social editorial calendar, ensuring the timely production of copy and creative assets while facilitating fluid publishing across all owned channels.
- Serve as the strategic liaison for agency partners, aligning organic content and paid media strategies to optimize reach and performance.
- Champion localization efforts by adapting regional best practices into culturally relevant, locally tailored creative that resonates with diverse audiences in SEA.
- Utilize social listening and analytics to discover emerging trends, identify opportunities for the brand, and propose innovative ideas to enhance community engagement.
- Foster and maintain strong relationships with B2B influencers and content creators across various sectors to bolster authentic advocacy and brand loyalty.
- Collaborate effectively with cross-functional teams in Marketing, PR, and Analytics to ensure social initiatives are integrated into the broader marketing strategy.
- Aggregate community insights and campaign metrics to deliver strategic recommendations that enhance the effectiveness of future regional activations.
Qualifications:
- Bachelor's degree or equivalent professional experience.
- Minimum of 6 years in marketing, advertising, or social media strategy, ideally spanning both agency and in-house experience within global technology brands.
- Strategic thinker with demonstrated success in managing social projects from conception through regional execution.
- Extensive technical knowledge of social media platforms, paid media strategies, content creation, and community management.
- Proven project management skills, with the ability to coordinate assets and communications among geographically dispersed, multidisciplinary teams.
- Familiarity with social media publishing and analytics tools (e.g., Sprinklr, Hootsuite).
