About the job
Founded in 2009, our company collaborates with Sweden's leading organizers to deliver unforgettable experiences at the best prices available. Our mission is to make high-quality experiences accessible to as many people as possible, whether as gifts or personal enjoyment.
Key Responsibilities:
We are seeking a strategic research expert to enhance our marketing initiatives. Your role will involve creating in-depth intelligence briefs that provide actionable insights to elevate our creative outputs. You will delve into successful marketing strategies across various channels, identifying patterns in high-performing videos, competitor campaigns, engaging copy, and visual assets that our teams can utilize.
Your research will focus on uncovering effective marketing practices and extracting critical patterns that drive outstanding results across different industries. By analyzing high-converting content such as messaging, ads, websites, landing pages, videos, and email campaigns, you will equip our creative teams with strategic frameworks and tactical inspiration, helping them understand what resonates with audiences and why.
We are on the lookout for a candidate with exceptional pattern recognition skills, a researcher who merges analytical accuracy with creative insight. You should possess the ability to rapidly assimilate information, identify meaningful connections, and compile resources that significantly impact our creative output. While formal qualifications are welcome, we prioritize natural analytical talent, attention to detail, and an intuitive understanding of effective strategies that cannot be taught.
Research & Content Development Responsibilities:
- Analyze competitors and market trends to identify emerging opportunities.
- Extract actionable insights from customer feedback and reviews.
- Compile visual references and examples of effective marketing assets.
- Identify, analyze, and curate high-performing visual content, ensuring alignment with brand messaging.
- Create frameworks that emphasize the emotional benefits of our offerings.
- Develop actionable research briefs that inspire our creative teams.
- Monitor competitor messaging effectiveness across platforms and extract successful communication patterns.
- Conduct audience segmentation analysis to determine what resonates with different customer groups.
Data Analysis Responsibilities:
- Analyze sales data, conversion rates, and performance metrics to identify successful trends.
- Spot high-performing products and suggest optimization strategies.
