About the job
About FLORA
At FLORA, we are revolutionizing the creative landscape by providing innovative tools tailored for the modern creative class. Our intelligent canvas leverages cutting-edge AI models to enhance professional craftsmanship. With a dedicated team of around 50 and $52 million in capital raised from prominent investors such as Redpoint Ventures, Hanabi Capital, Menlo Ventures, Justin Kan, and Gabe Whaley (founder of MSCHF), we proudly serve a diverse clientele including renowned names like Pentagram, Lionsgate, and Nike.
As a small but mighty team driven by ambition and purpose, we believe that the individuals we hire at this stage will shape our company culture, operational strategies, and future direction. Our hiring philosophy focuses on ownership rather than mere positions.
The Opportunity
We are seeking our first Sales Development Representative (SDR) Lead, a key leadership position that will be instrumental in establishing our top-of-funnel operations. As we transition from product-led growth to sophisticated enterprise sales, this role will be essential in architecting our outbound strategies while also safeguarding our inbound high-intent signals.
You will not be inheriting a polished process; rather, you will have the opportunity to create one from the ground up. This includes defining our playbooks, directly managing and mentoring a team of 5-7 SDRs, and collaborating closely with Sales and Marketing to transform creative interest into a reliable revenue generator.
How You'll Make an Impact
Strategy & Leadership
Blueprint Development: Create and refine the SDR playbook, focusing on persona-driven messaging and multi-channel outreach strategies across email, LinkedIn, video, and innovative outreach methods.
Team Growth: Conduct structured 1:1s, pipeline assessments, and call coaching sessions. Establish clear performance expectations and guide each SDR in their professional development. Foster a culture of accountability, continuous learning, and resilience.
Cross-Departmental Collaboration: Manage the feedback loop between Go-To-Market and Product teams. Convert frontline insights, such as competitor activities, friction points, and feature requests, into actionable strategies for leadership.
Outbound & Account-Based Excellence
Account Targeting & Research: Identify and map high-potential accounts within our Ideal Customer Profile (ICP), which includes agencies, in-house brand teams, and creative studios. Ensure SDRs are targeting the right accounts with the most effective messaging at optimal times.
Innovative Prospecting: Spearhead creative outreach initiatives to engage prospects in unconventional ways.
