About the job
About You: At agencywithin, we are seeking a dynamic Search Engine Marketing Account Manager who is eager to take charge of search engine marketing initiatives, including Google Ads, Microsoft Ads, and Apple Search Ads. Join our expanding integrated marketing team to drive impactful paid search campaigns that align with our comprehensive media marketing strategy across major client accounts. We are looking for an analytical thinker with a deep-seated passion for digital marketing. The ideal candidate will possess a successful history of managing search campaigns across various platforms and achieving key performance indicators (KPIs) to foster business growth. This is a thrilling opportunity within a rapidly growing organization.
Key Responsibilities:
- Campaign Launches & Management: Create and enhance keywords and ad text, conduct campaign quality assurance for bidding tools and platforms, develop negative keyword strategies, and perform landing page audits.
- Campaign Optimization: Utilize data to glean insights that inform creative and audience targeting strategies to enhance client KPIs. Execute bid optimization strategies to improve performance against client objectives.
- Budget Management: Develop strategic budget allocation models and provide recommendations to optimize marketing expenditures based on specific client objectives.
- Testing: Design, implement, and monitor tests to validate the adoption of new features, bid strategies, landing pages, and advertisements, collaborating closely with analytics partners for incrementality measurements.
- Reporting: Conduct thorough ad hoc and cyclical analyses related to account and category performances, historical trend analyses, and competitive insights.
- Talent Development: Mentor team strategists involved in your accounts, provide strategic direction, communicate task execution timelines, and offer constructive feedback to facilitate their professional growth.
