Director of Paid Media

As the Director of Paid Media at hashtagpaid, you will spearhead the strategic direction and execution of our paid media initiatives. Your expertise will guide our team in optimizing campaigns across various channels, including search, display, and social media. You will collaborate closely with cross-functional teams to drive brand awareness, customer acqui…

VaynerMedia seeks a Director of Paid Media to lead digital advertising initiatives in Toronto. This position centers on designing and executing paid media strategies aimed at boosting brand awareness and driving customer engagement. Key Responsibilities Create and manage paid media campaigns that align with business objectives Track campaign performance, making data-driven adjustments to improve outcomes Oversee media budgets to ensure effective and efficient use of resources Collaborate with teams across the company to integrate paid media with overall marketing efforts Deliver clear reporting on campaign results, focusing on measurable impact Location This role is located in Toronto, Canada.

About the RoleDirective is seeking a dynamic Director of Paid Media who excels in both managing teams and nurturing client relationships. In this pivotal role, you will guide a team of Associate Directors, ensure the success of our paid media accounts, and be the trusted advisor to our clients in high-pressure situations. If you have a keen eye for detail, lead by example, and have a passion for developing high-performing teams, we want to connect with you.Our paid media team consists of top-tier performance marketing experts, managing sophisticated campaigns for prestigious B2B brands. Our professionals are seasoned, client-focused, and thoroughly versed in Directive's DiscoverabilityOS methodology. As the Director of Paid Media, you will establish accountability, structure, and systems within Directive’s largest division to ensure seamless operations and consistent client leadership. If you thrive in a fast-paced environment and are driven by results, this is the role for you. With increasing revenue and a robust pipeline, we are looking for a leader who can keep up with our momentum.This position reports directly to the VP of Paid Media.What You'll DoTeam Management:Develop and mentor a team of Associate Directors, establishing clear direction, aligning on priorities, and fostering an environment where high-caliber professionals excel.Translate executive strategy into actionable weekly priorities, eliminating any ambiguity between strategy and execution.Cultivate a culture of accountability and excellence as the standard, not just a goal.Support the growth of your Associate Directors and identify future leaders among the strategist team.Account Health:Maintain close oversight of every account to identify and address issues proactively before clients notice. We leverage proprietary sentiment analysis technology built into our platform, Stratos.Promote a culture of early escalation and proactive communication throughout your team.Ensure all client interactions reflect Directive's methodologies, including LTV:CAC modeling, DiscoverabilityOS strategy, Share of SERP, and Functional Content.Deliverable Quality:Ensure high-quality deliverables that meet or exceed client expectations, consistently reflecting our commitment to excellence.

Role overview Directive seeks an Account Strategist, Paid Media to support clients in reaching their digital marketing goals. This position is fully remote and open to candidates located anywhere in Canada. What you will do Plan, launch, and manage paid media campaigns tailored to each client’s objectives. Collaborate with colleagues from different teams to build unified marketing strategies. Examine campaign performance data to identify patterns and highlight opportunities for improvement. Present clear and practical insights to clients, helping shape their marketing decisions. Requirements Background in digital marketing, with a focus on paid media. Demonstrated ability to analyze data and optimize campaign performance. Strategic thinker who can communicate recommendations effectively to clients. This is a remote role for candidates residing in Canada.

Role overview Directive seeks an Associate Director of Paid Media to shape and execute paid media strategies for client accounts. This remote role is open to candidates living anywhere in Canada. What you will do Develop paid media strategies that align with each client’s objectives Manage and optimize campaigns across several digital platforms Review and interpret campaign data to spot trends and areas for improvement Provide clients with insights that support stronger online visibility Collaborate with a team of specialists to achieve measurable results Requirements Background in digital marketing and hands-on experience managing paid media campaigns Ability to work effectively with remote teams Strong skills in analyzing performance metrics and applying findings to strategy Drive to help clients expand their online reach

The Vice President of Paid Media at Directive leads a $15 million P&L across Paid Media, Programmatic, and Creative. This remote role, open to candidates based in Canada, reports to the Managing Director of Performance. The position centers on leadership, client outcomes, and maintaining high standards across key service lines. This is a senior leadership position focused on guiding Associate Directors and their consultant teams. Rather than managing campaigns directly, the VP sets direction, supports leaders, and ensures teams deliver quality at the most important points in the client journey. What you will do Oversee client engagements at pivotal moments, shaping retention and growth. Review and challenge strategies to confirm deliverables meet Directive’s standards before reaching clients. Balance hands-on involvement in key client situations with empowering Associate Directors to drive operational excellence. Coach middle management, reinforcing high standards across all teams. Key accountabilities Sales-to-Ops Handoff: Clarify business objectives and scope during client transitions. Kickoff: Align on success metrics and expectations for priority clients. Project Phase: Evaluate early strategies and planning across Paid Media, Programmatic, and Creative. North Star Metrics Setting: Validate metrics for priority engagements. Weekly Updates: Review trends and coach teams on communication effectiveness. Monthly Updates: Assess outputs for clarity and relevance to business outcomes. Quarterly Business Reviews: Critique presentations and attend to priority or at-risk accounts. 6-Month Strategy Reviews: Ensure strategies evolve based on data insights. Annual Business Reviews: Co-lead or support key accounts. Renewals: Collaborate on renewal strategies for priority clients. Leadership expectations This role sets and reinforces standards of excellence, ensuring quality and consistency throughout all teams and client interactions. Success depends on being present at critical client moments and empowering others to deliver strong results year-round.

Join Level Agency as a Paid Media Manager, where you will lead our digital marketing efforts to drive engagement and conversions across various platforms. In this dynamic role, you will oversee the planning, execution, and optimization of paid media campaigns, ensuring alignment with our clients' business objectives. Your analytical skills will be crucial in interpreting campaign performance data and making strategic recommendations for improvement.

Role overview klick1 is looking for a Paid Social Media Coordinator based in Toronto. This entry-level position centers on managing and improving paid campaigns across various social platforms for multiple clients. What you will do Set up, monitor, and adjust paid social media campaigns to support client objectives Collaborate with the marketing team to shape campaign strategies Analyze campaign performance data and report on key metrics Apply insights from data to refine campaigns and suggest improvements Who will succeed This position fits someone interested in starting a career in digital marketing and advertising. Curiosity, strong attention to detail, and a readiness to learn will be valuable in this role.

D2L is a pioneering cloud company that is revolutionizing the education landscape and shaping the Future of Work. The traditional approaches to teaching and learning are currently undergoing the most significant transformation in history, and D2L is at the forefront of this essential change.Our innovative teaching and learning frameworks foster a personalized, student-centric approach that enhances retention, engagement, satisfaction, and results for learners of all ages across schools, campuses, and organizations.D2L is redefining how the world learns by offering state-of-the-art learning environments and tools designed to engage and motivate learners. Most importantly, we empower our clients with a platform that is intuitive, adaptable, and intelligent. No other organization offers a solution as comprehensive and cutting-edge as D2L.For 25 years, D2L has been driven by a singular mission to reshape global learning experiences, and we remain steadfast in our commitment to enhancing human potential everywhere.We personally review every application we receive. A dedicated member of our Talent Acquisition team will review your resume—ensuring that real human insight is applied to our hiring process. Although we leverage AI tools to enhance our internal processes, these tools do not influence candidate evaluations or hiring decisions.Job Summary:The Paid Media Specialist will be an integral part of our internal paid media team, executing digital marketing strategies across North America, EMEA, APAC, and LATAM regions. This is a hands-on role where the selected candidate will actively manage and optimize campaigns on a daily basis. This position is ideal for someone starting their career in digital marketing and eager to broaden their knowledge and skills.As a vital contributor to the performance marketing team, the successful candidate will assist in executing and optimizing various campaigns throughout the year while providing actionable insights and recommendations to channel strategists as needed.

Are you a dynamic and results-driven marketing professional with a passion for paid media? Join Affinity as a Paid Media Manager and take the lead in optimizing our media strategies to drive exceptional business growth. In this fully remote role, you will be responsible for developing and managing paid advertising campaigns across various platforms, analyzing performance metrics, and collaborating with cross-functional teams to enhance our marketing efforts.

Directive seeks a Senior Paid Media Strategist to guide paid media campaigns for clients across different industries. This fully remote position is available to candidates based anywhere in Canada. Key Responsibilities Create and execute paid media strategies that align with each client's objectives. Monitor and adjust campaigns to enhance return on investment and expand brand visibility on various platforms. Manage a varied client portfolio, shifting tactics as needed to meet unique business goals. Location This role is remote and open to residents of Canada.

Role overview The Senior Analyst, Paid Media at VaynerMedia plays a key role in optimizing and evaluating paid media campaigns for clients. Based in Toronto, this position works alongside a team of specialists to help clients achieve their marketing objectives using data-driven strategies. What you will do Review and analyze paid media campaign results to spot trends and highlight areas for improvement. Provide clear, actionable insights to shape media strategy and campaign execution. Collaborate with team members to develop solutions that engage target audiences. Support clients in reaching their marketing goals through effective campaign management. Location This role is based in Toronto, Canada.

klick1 is seeking a Paid Social Media Specialist based in Toronto to drive paid campaigns across various social platforms. The role focuses on increasing engagement, building brand awareness, and helping achieve business objectives through targeted advertising efforts. Key responsibilities Develop and carry out paid social media strategies tailored to campaign goals Set up, monitor, and optimize campaigns from start to finish Analyze campaign data and prepare performance reports Work with other teams to ensure campaign objectives align and share insights across departments Requirements Solid understanding of paid social media advertising and analytics Hands-on experience managing campaigns on major social platforms Skill in interpreting data and refining strategies for improved outcomes Comfortable collaborating with cross-functional teams

Role Overview pergolux is hiring a Performance Marketing Manager (Paid Media) for the Vancouver office. This position focuses on leading digital advertising strategy and execution to increase brand visibility and engagement. What You Will Do Optimize paid media channels, including PPC and social media advertising Monitor and analyze campaign performance metrics Work closely with teams across the company to deliver effective campaigns Use data insights to shape and implement marketing initiatives Manage budgets to maximize advertising impact What We Look For Experience with PPC, social media advertising, and SEO Strong analytical skills and a data-focused approach to marketing Ability to collaborate with cross-functional teams Background in managing digital marketing budgets This is an in-office role based in Vancouver.

Position Summary: The Planning Account Director at Mediabrands plays a pivotal role in crafting strategic and integrated media communication recommendations tailored for our clients. This position requires strong leadership skills to inspire and guide a team of media planning professionals. Candidates must possess a strategic mindset and the ability to collaborate effectively to create recommendations that achieve our clients' strategic and business objectives. Working within an integrated media planning team, you will ensure that our product offerings are rooted in knowledge and experience, resulting in flawless media executions. Key Responsibilities: Lead comprehensive 360-degree strategic thinking for the entire media product, driving executions that generate exceptional results. Take responsibility for achieving key client objectives and actively participate in client activity planning meetings. Foster and strengthen relationships with clients, agencies, and media partners. Deliver inspiring, motivating, and persuasive presentations that bring creative ideas to life. Proactively seek opportunities to enhance processes, methods, systems, and/or services to better serve clients and the agency.

Join jetfuel.agency as a Senior Paid Media Manager and lead the charge in crafting and executing high-impact performance marketing campaigns across various platforms, including Google, Meta (Facebook/Instagram), YouTube, and more.In this pivotal role, you will take ownership of client accounts from day one, developing comprehensive omni-channel media strategies, managing budgets, and driving campaign optimization for significant growth.As a client-facing professional, fluency in English and the ability to confidently present insights to stakeholders is essential. Collaborate closely with our account leads and creative teams to achieve exceptional ROI for our e-commerce clients. If you thrive on scaling campaigns, analyzing performance data, and taking accountability for results across multiple advertising channels, this is the perfect opportunity for you.

Role overview Directive seeks a Paid Media Strategist to join the team remotely from anywhere in Canada. This position centers on planning, building, and optimizing digital advertising campaigns that help clients achieve their business objectives. Campaigns span channels such as Google Ads, Facebook, and additional paid media platforms. What you will do Develop, manage, and improve paid media strategies that reflect each client’s goals Monitor and analyze campaign performance data to spot trends and areas for improvement Conduct keyword research to guide campaign planning Collaborate with cross-functional teams to keep campaigns aligned with client expectations Requirements Hands-on experience with paid media platforms, including Google Ads and Facebook Ability to interpret performance data and make informed campaign decisions Strong teamwork and communication skills Interest in testing new tactics and approaches within paid media Location This is a fully remote role open to candidates based in Canada.

Role overview Directive is seeking an Associate Director, Paid Search & Social to shape digital marketing strategy and lead campaign execution. This position is fully remote and open to candidates located anywhere in Canada. What you will do Lead a team dedicated to managing paid search and social media campaigns Create and refine strategies to enhance digital marketing results Direct campaign optimization efforts to improve return on investment Analyze performance data and market trends to guide decisions Mentor team members and support their professional development Requirements Proven experience in data-driven digital marketing Background in managing paid media campaigns across search and social platforms Ability to lead, coach, and develop a team Comfort working remotely Residence in Canada

Context & ImpactAs a key member of Lansweeper’s global marketing team, the Paid Media Specialist is essential in defining how we engage, influence, and convert our target audiences through digital channels. You will transform Lansweeper’s strategic objectives into cohesive, data-driven paid media campaigns that enhance brand visibility, drive demand, and create a scalable pipeline.Your GoalYou will take ownership of Lansweeper’s paid media strategy on a global scale, designing comprehensive paid media programs and establishing a long-term vision for digital marketing that leads to measurable improvements in both brand awareness and revenue growth.ChallengesIn this role, you will encounter several challenges:Developing a unified global paid media strategy that aligns with broader marketing objectives across diverse business initiatives.Managing intricate budgets and channel mixes across various platforms including SEA, display, programmatic, paid social, paid video, ABM, and referrals from software review platforms.Ensuring robust performance measurement, clear attribution, and data-driven decision-making in a fast-changing digital landscape.Facilitating cross-functional collaboration to integrate best practices in paid media into campaigns and product launches.Working closely with the product-led growth (PLG) team to ensure strategic alignment and clear ownership, where PLG drives free/trial conversions while the Paid Media focus is on generating a strong lead pipeline from non-trialist CTAs.Key ResponsibilitiesDevelop and manage Lansweeper’s global paid media strategy across search, display, programmatic, paid social, paid video, ABM, and referral channels.

Linen Chest seeks a Paid Media Specialist with strong expertise in Google Ads. This position centers on designing, executing, and fine-tuning paid media campaigns to drive traffic and strengthen brand presence. Key responsibilities Create and launch paid media campaigns through Google Ads Track campaign performance and review analytics Adjust tactics to improve investment returns Work closely with the marketing team to ensure campaigns support brand objectives Requirements Demonstrated experience using Google Ads Strong skills in analyzing data and interpreting results Background in optimizing digital marketing campaigns Strategic mindset for paid media planning Location This role is based in Laval.