Director of Paid Media

About January DigitalJanuary Digital stands as the premier Marketing Leadership Company, dedicated to addressing business challenges through unparalleled media excellence, strategic insight, and actionable analytics. Our agency excels in comprehensive media planning, execution, and optimization across all stages of the marketing funnel. Coupled with our cons…

Discover OktaOkta is recognized as the world's leading identity management company, empowering individuals to securely use any technology on any device. Our versatile Okta and Auth0 platforms deliver secure access, authentication, and automation, placing identity at the forefront of business security and growth.We value diverse perspectives and experiences at Okta, and we encourage candidates who may not meet every requirement to apply. We seek lifelong learners who can contribute to our mission with their unique insights.Become part of our journey in building a world where identity truly belongs to you.We are in search of a visionary and seasoned Director of Global Paid Media to spearhead our Global Paid Media team within the dynamic marketing environment at Okta. This role demands a leader with grit, determination, and creative ingenuity to implement complex, full-funnel marketing programs that significantly enhance pipeline growth for both Auth0 and Okta.The ideal candidate is a Digital Marketing Expert who thrives at the intersection of technology and creativity. You are AI-focused, have a strong process orientation, and possess the technical acumen to navigate a complex B2B landscape. As a stakeholder management authority, you are equally adept at analyzing performance metrics with analysts and presenting strategic insights to executive leadership.

Join January Digital as a Director of Paid Media At January Digital, we pride ourselves on being the Marketing Leadership Company committed to addressing business challenges through exceptional media strategies, strategic insights, and actionable analytics. Our dedicated agency team excels in comprehensive media planning, execution, and optimization, while our consulting division provides unparalleled strategic leadership to cultivate thriving marketing agencies. Our efforts are underpinned by robust data and actionable intelligence, ensuring the utmost success for our clients. Our mission revolves around enhancing the lives of our clients, our employees, and the community. We actively pursue this goal through initiatives like our WORKS program. The Good Works initiative allows us to make a significant philanthropic impact through financial contributions and volunteer efforts. Meanwhile, our Well Works program prioritizes the mental, physical, and spiritual well-being of our employees, offering mandatory minimum PTO, an annual wellness stipend, fully covered healthcare, counseling services, extended parental leave, and much more. January Digital has received over 125 accolades, including being recognized as a Best Place to Work by INC on four occasions, as well as honors from the Dallas Business Journal, Ad Age, and the NRF. Our rapid growth has earned us a spot on the INC 5000 list multiple times, showcasing our tactical and strategic prowess alongside innovative partners like Carhartt and Steve Madden. Our AI-Enabled Team We leverage deep expertise, creativity, and AI innovations to produce impactful outcomes. Our team is committed to continuous training, keeping us and our clients at the forefront of industry advancements. We seek candidates with demonstrated proficiency in AI—specifically in developing and refining AI inputs, utilizing essential tools, and applying AI to solve tangible business challenges. Critical thinking and a commitment to responsible AI usage are equally important for creating lasting impact. About the Role We are on the lookout for a seasoned Director to lead our agency team. This role demands extensive experience in the digital media landscape, with hands-on expertise across multiple channels. As a pivotal leader, you will guide the strategic development of your clients' digital media efforts, aligning them with their business objectives. You will also spearhead thought leadership initiatives within the industry, establishing yourself as a trusted advisor to your clients and team. An essential aspect of the role is to maintain a thorough understanding of the industry, which will inform and enhance your strategic recommendations.

About Us:Lola Blankets is an innovative and rapidly expanding comfort and lifestyle brand dedicated to making the world a cozier place. Join us on our mission to enhance comfort in everyday living!Position Overview:We are on the lookout for a strategic and experienced Paid Media Director to oversee our paid media initiatives across diverse channels. This pivotal leadership position requires a candidate with a proven track record in scaling budgets for leading consumer brands, ready to leverage their expertise in a dynamic, high-growth, premium direct-to-consumer (DTC) setting.In this role, you will craft the vision for our paid media strategy, manage 8-figure budgets, and shape how Lola invests in both performance-driven and brand-building campaigns. You will bring your established frameworks, extensive industry connections, and leadership acumen to elevate our internal teams and external channel partners.Key Responsibilities:Drive comprehensive paid media strategies across digital and traditional platforms, including but not limited to Paid Social, Paid Search, YouTube, Podcasts, Direct Mail, TV, and Out-of-Home (OOH) advertising.Develop and manage channel budgets and forecasts.Create strategies and nurture relationships that foster both performance and brand growth.Collaborate closely with leadership, finance, and creative teams to align paid media efforts with overarching company growth objectives.Mentor and cultivate a high-performing team of strategists, media planners, buyers, and agency partners.Utilize strong vendor and platform relationships (Meta, Google, measurement vendors, data partners) to explore new opportunities, access beta programs, and negotiate favorable terms.Stay ahead of industry trends (privacy, attribution, AI) to safeguard Lola’s paid media investments for the future.Own and enhance our attribution modeling, experimentation, and insights.

At Constant Contact, we take great pride in our passionate team members who exhibit ownership and make a significant impact. Operating with the mindset, integrity, and courage of small business owners, we find profound fulfillment in empowering individuals everywhere to chase their dreams. We play a vital role in supporting business owners, entrepreneurs, non-profits, and individuals by providing them with the essential tools and resources to thrive online. The excitement of tackling new challenges and exploring uncharted opportunities fuels our journey, and we are just getting started!We are looking for a dynamic and performance-driven Director of Paid Media to lead our paid acquisition efforts across both US and International markets. This pivotal role will oversee the paid media strategy, investment governance, and execution standards across various paid channels, with the aim of driving efficient customer acquisition and measurable growth aligned with Gross Adds and CAC guardrails.This high-impact position requires a cross-functional leader who combines strategic vision, analytical expertise, and hands-on paid media experience, capable of driving results through influence within a matrixed organization.Key Responsibilities:Strategy, Planning, and Performance OwnershipDevelop and own the paid media strategy for the US and International markets, aligning with company growth priorities and segment needs (including SMB single-seat and expanding multi-seat segments).Translate growth priorities into actionable channel plans, budget allocations, forecasting, and pacing guidelines.Establish and uphold execution standards for account structure, optimization strategies, testing schedules, and measurement practices across all channels.Operating Model and Cross-Functional LeadershipCollaborate with Centres of Excellence (Brand, Creative, SEO, Sites, Analytics, Operations, Product Marketing, CLM, Corporate Communications) to ensure that paid media plans align with broader priorities, creative processes, and performance measurement.Lead regular business rhythms including performance reviews, insights gathering, test prioritization, decision-making on scaling or discontinuing initiatives, and resolving trade-offs.Communicate effectively with senior stakeholders, providing clear narratives about changes, insights, and future action plans.Team Leadership and Capability DevelopmentGuide and nurture channel owners (SEM, Paid Social, OLV, Display, TV, and Offline) with clear accountabilities and developmental objectives.

At ZoomInfo, we foster an environment where careers flourish. Our swift pace, bold thinking, and commitment to empowering each other ensure you produce your finest work. You'll collaborate with dedicated colleagues who challenge norms and celebrate achievements. Equipped with tools that enhance your influence and a culture that supports your aspirations, your contributions will lead to impactful outcomes—quickly.Role OverviewWe are on the lookout for a Senior Director of Paid Media to expand and enhance our Paid Media strategies at ZoomInfo. This visionary will leverage our robust B2B foundation and infuse it with a consumer-oriented growth approach, characterized by rapid experimentation, creative excellence, audience-centric strategies, and operational mastery.This is a creation-focused position. You will lay the groundwork for the operation of paid channels, significantly increase testing speed, and revolutionize our performance marketing practices in a contemporary, iterative, high-impact manner.If you thrive in fast-paced environments, utilize data to drive decisions, and inspire channel teams to adopt a B2C growth mindset, this opportunity is for you.

Contract Details This is a remote, four-month contract role covering a planned leave of absence. Applicants must reside in the United States. Company Overview AG1, founded in 2010, focuses on making foundational nutrition accessible to people around the world. The company’s approach centers on scientific research, using carefully selected ingredients to deliver essential nutrients in every scoop of AG1. AG1’s culture is shaped by principles such as One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans, and Continuous Pursuit of Excellence. These values guide daily work and team support. Role Overview The Director of Paid Media (Contract) leads paid media strategy, execution, and optimization across all US digital channels. This position aims to grow AG1’s brand presence and drive both customer acquisition and retention through creative paid media initiatives. Managing campaigns and allocating media spend strategically to maximize return on investment are central to this role. Reporting to the VP of Acquisition and Paid Media, the Director brings experience with multiple paid media platforms and a proven ability to scale campaigns. Using data to guide decisions and introducing new approaches are key expectations. A strong record of exceeding performance targets is important for success in this contract position. Key Responsibilities Oversee paid media strategies across Paid Social (Meta, TikTok, and other platforms) and additional digital channels. Lead campaign execution and optimization to meet and exceed performance goals. Collaborate with cross-functional teams to ensure media strategies align with business objectives. Analyze and report on campaign results and ROI, making adjustments as needed.

About January Digital January Digital is a leading Marketing Leadership Company dedicated to resolving business challenges through exceptional media strategies, insightful analytics, and expert guidance. Our agency team excels in holistic media planning, execution, and optimization, while our consulting experts provide strategic leadership to foster successful marketing initiatives. Underpinning all our efforts is a robust data foundation that drives actionable insights, ensuring our clients achieve maximum success. Our mission revolves around enhancing the lives of our clients, our team members, and the broader community. We actively pursue this goal through several initiatives, including our WORKS program. Good Works, our philanthropic initiative, aims to create a meaningful impact on local communities through financial support and volunteer activities. Additionally, our Well Works program prioritizes the mental, physical, and spiritual well-being of our employees by offering guaranteed minimum PTO, an annual wellness stipend, comprehensive health care, fully covered counseling services, extended parental leave, and more. January Digital has garnered over 125 accolades, including being named a Best Place to Work by INC four times, awarded by the Dallas Business Journal three times, recognized as one of Ad Age's Best Places to Work 2025, and honored as the 2024 NRF Partner of the Year. We have also received multiple awards for our strategic and tactical excellence, collaborating with innovative brands such as Carhartt and Kendra Scott. Our Team is AI-Enabled At January Digital, we leverage a blend of deep expertise, creative innovation, and AI advancements to drive impactful outcomes. Our team is committed to continuous training, ensuring we and our clients remain ahead of the curve. We welcome candidates who possess demonstrated AI proficiency in developing and refining inputs, utilizing key tools effectively, and applying AI to address real-world business challenges. Critical thinking skills and a commitment to responsible AI usage are equally vital to creating a meaningful impact. About the Role The January Digital team is seeking an Associate Director of Paid Media to join our agency unit. This pivotal role demands a comprehensive understanding of the digital media landscape, with hands-on experience across various channels being essential. You will play a crucial role in shaping the digital media strategies for your clients, aligning them with their overarching business objectives. A key responsibility will be serving as the primary strategic partner for your clients, guiding, planning, and developing current and future media initiatives.

About January Digital January Digital stands at the forefront of marketing leadership, addressing complex business challenges through exceptional media strategies, expert guidance, and actionable analytics. Our dedicated agency team excels in comprehensive media planning, execution, and optimization, while our consulting team provides insightful strategic leadership for developing successful marketing agencies. Our efforts are underpinned by robust data and insights to ensure our clients achieve maximum success. Our core mission is to enhance the lives of our clients, our team members, and the communities we serve. We actively promote this mission through our WORKS program, which includes our Good Works initiative—a philanthropic effort that enables us to have a significant positive impact on our communities through financial contributions and volunteering. Additionally, our Well Works program emphasizes the mental, physical, and spiritual well-being of our employees, offering generous PTO, annual wellness stipends, comprehensive health benefits, counseling services, extended parental leave, and more. Our commitment to excellence and our vibrant culture have earned January Digital over 125 accolades, including recognition as a Best Place to Work by INC four times, three times by the Dallas Business Journal, and inclusion in Ad Age's Best Places to Work 2025. We have also been honored as a 2024 NRF Partner of the Year and have made the INC 5000 list of fastest-growing companies seven times, alongside numerous awards for our innovative partnerships with brands like Carhartt and Kendra Scott. Our Team is AI-enabled At January Digital, we merge deep industry expertise, creativity, and cutting-edge AI innovations to deliver impactful results. Our team is committed to ongoing training to keep us and our clients ahead of the curve. We are looking for candidates with proven AI skills in developing and refining AI inputs, adept usage of essential tools, and the ability to leverage AI for real-world business solutions. Critical thinking and a responsible approach to AI are crucial for creating lasting impacts. About the Role We are searching for an Associate Director for our agency team, requiring in-depth knowledge of the digital media landscape and hands-on experience across multiple channels. In this pivotal role, you will be instrumental in formulating the digital media strategy for your client(s), aligning it with their overarching business objectives. As the primary strategic partner for your client(s), you will guide, plan, and develop current and future media opportunities.

Noble People is a forward-thinking creative media agency specializing in crafting original and audacious media concepts for some of the most dynamic brands globally.Our approach to media transcends traditional boundaries; we deliver engaging brand ideas that resonate with audiences.Our services encompass communications strategy, media planning and buying, as well as reporting and optimization, all while maintaining a focus on creativity and transparency. We challenge conventional norms, seeking innovative ways to make a significant impact through modern media solutions.The Associate Media Director for Paid Social will play a pivotal strategic role in our B2B initiatives, ensuring we maintain a strong presence across both new and existing accounts. The ideal candidate will have a rich background in the realm of paid social, with extensive experience in account-based marketing (ABM) and the ability to navigate between high-level strategy and technical execution, particularly within B2B frameworks such as LinkedIn Lead Gen. This position will require collaboration across various industries to enhance our B2B market presence.Key Responsibilities:Direct B2B social strategy and execution across relevant platforms, emphasizing LinkedIn, Meta, X, and YouTube.Build and implement ABM-focused paid social programs from inception to performance evaluation.Oversee daily client interactions and expectations, serving as a trusted advisor for B2B social matters.Convert client aspirations into scalable and effective paid social media strategies.Design and manage LinkedIn Lead Gen campaigns, incorporating best practices in creative, audience targeting, form creation, and performance tracking.Collaborate with analytics and activation teams to create effective measurement plans aligned with B2B KPIs, including MQLs, SQLs, pipeline, and ROI.Lead internal training sessions and documentation efforts to disseminate B2B paid social knowledge throughout the agency.Stay updated on emerging tools, platforms, and methodologies in the B2B paid social landscape, introducing innovative strategies to our clients.Mentor and supervise a team of junior paid social planners and buyers.

Role Overview Mediabrands is hiring an Associate Director of Paid Social Media in New York, NY. This position leads the development and execution of paid social strategies for a range of clients. The role involves managing a team and guiding campaigns that build brand awareness and drive engagement across multiple social media platforms.

Role Overview Mediabrands is hiring an Associate Director of Paid Social Media in New York, NY. This role leads paid social strategy and campaign execution for a broad client portfolio. The position focuses on optimizing paid social initiatives using data to improve performance and meet client objectives. What You Will Do Oversee the planning, launch, and optimization of paid social media campaigns across multiple platforms Apply data-driven insights to refine strategies and maximize results Guide cross-functional teams in building media plans that boost brand awareness and audience engagement Work closely with clients and internal partners to ensure campaigns align with business goals Collaboration and Impact This role partners with teams across disciplines to shape how brands connect with audiences on social channels. The Associate Director plays a key part in evolving client approaches to paid social media, ensuring campaigns are both effective and innovative.

This position follows a hybrid work schedule, with in-office attendance required at our Fort Mill, SC Headquarters from Monday to Thursday, while Fridays will be fully remote.Please note that this role is not eligible for visa sponsorship or transfer, including H1-B, F-1, OPT, STEM-OPT, or TN visa holders, and does not support corp-to-corp arrangements.Our RV Home division is seeking a strategic and analytical leader in paid media to spearhead customer acquisition initiatives for a top-tier Fortune 50 client in the telecommunications and entertainment sectors. This role will be pivotal in overseeing the Paid Social strategy, execution, and achievement of key performance indicators (KPIs), while also nurturing and developing a team of analysts.

Patreon is a revolutionary media and community platform that empowers over 300,000 creators to connect with their most dedicated fans by offering exclusive content and experiences. Our platform supports creators through various engagement methods, including paid and free memberships, interactive community chats, live video events, and direct sales of one-time purchases.Our mission is clear: to fund the creative class. As leaders in this space, we have achieved:Over $10 billion generated for creators since our inception.More than 100 million free memberships for fans who are not yet ready to pay.Currently over 25 million paid memberships active on Patreon.We are committed to investing in the best creator platform and assembling a top-tier team within the creator economy. We are looking for a Senior Director of Paid Media to join us in this mission.This position is based in New York or San Francisco and requires a hybrid work model with in-office presence two days per week.

Key ResponsibilitiesDesign and implement impactful advertising strategies that connect engagement metrics to financial results. As the Associate Director of Media Planning, you will craft and execute comprehensive digital and traditional advertising strategies for a diverse clientele, including prominent nonprofits, political organizations, advocacy groups, and major corporate brands.This position is a perfect fit for individuals who possess a blend of strategic vision, creativity, and analytical prowess. You'll transition effortlessly from delivering compelling client presentations to generating insightful analyses of campaign performance, all while converting client objectives into actionable media plans. If you're fluent in industry terminology such as DSP, CPA, IVT, ROAS, and AVOC, and can effectively communicate these concepts to both clients and colleagues, we want you on our team.Leverage your extensive experience in paid media to inform your strategies while also embracing your passion for innovation and exploration to introduce fresh ideas to our team.

Join PMG as a Paid Social Director!Recognized as one of Ad Age's Best Places to Work for an impressive 11 consecutive years and named a Best Workplace for Innovators by Fast Company since 2022, PMG is a leading independent global marketing services and technology company. Our mission is to inspire people and brands to realize their potential. We combine innovative business strategies, creative excellence, and cutting-edge technology—powered by our proprietary operating system, Alli—to deliver transformative digital solutions and media strategies.With a diverse team of over 900 professionals globally, we partner with ambitious brands like Apple, Nike, Sephora, and Whole Foods, delivering exceptional results across more than 85 countries.Your TeamAs part of PMG’s dynamic Social team, you will play a pivotal role in crafting innovative paid media strategies that meaningfully connect clients with their target audiences. Our collaborative group of creative strategists and data experts thrives on excellence and teamwork, working seamlessly across media, strategy, creative, and technology to create full-funnel marketing solutions that exceed expectations.Your RoleIn the role of Paid Social Director, you will spearhead groundbreaking strategies for a client renowned for its social innovation. This position offers the chance to shape impactful campaigns, cultivate deep partnerships with platform representatives, and lead your team to success. We are committed to fostering a culture of growth and innovation, enabling you to make a significant impact on the brands we serve.Key ResponsibilitiesLead and own the paid social strategy across core and emerging platforms, driving innovation, testing frameworks, and measurement plans that achieve best-in-class performance.Act as the strategic lead for client relationships, serving as a trusted adviser to senior stakeholders and ensuring alignment with their goals.Develop full-year partnerships with platform representatives, identifying collaborative opportunities that provide measurable value.Collaborate closely with social, creative, strategy, and technology teams to optimize campaign performance regularly.Leverage PMG’s proprietary technology, Alli, to deliver tailored data analyses and insights, while contributing to its evolution to better meet client needs.Guide and mentor your team, encouraging professional development and fostering a culture of excellence.

Join Superpower as a visionary leader in performance creative, taking charge of our paid media strategy from concept to execution, encompassing messaging, visuals, formats, and the collaborative team that brings it all to life.About the RoleCurrently, we produce approximately 200 ads weekly, with a target of 10,000 ads annually within the next year. Our primary challenge lies not in staffing but in finding a creative leader who can scale our output while maintaining our high standards.You will lead a dedicated team of a creative strategist, designer, in-house videographer, producer, and media buyer, transforming our operation from effective to industry-leading.This role is both strategic and hands-on. At Superpower, leadership is about execution—setting creative direction, crafting briefs with your team, and reviewing every concept prior to launch.Key ResponsibilitiesMessaging & Positioning: Lead the development of angles, hooks, and narrative arcs for all paid placements; create and manage a persona-based messaging bank; and approve all scripts and headlines before publication.Visual System: Define Superpower's visual identity across platforms including Meta, Google, and YouTube; ensure visual consistency across 100+ concepts each month; and collaborate with the Brand Director on brand-performance alignment.Team Leadership: Oversee creative, static, and video editing teams; collaborate with UGC and Influencer Directors; and establish a regular workflow (briefs on Monday, releases on Friday).Channel Collaboration: Work closely with the media buyer to understand creative performance in the bidding environment; advocate for impactful creative strategies and eliminate underperforming assets.QualificationsExperience:A minimum of 7 years in performance creative, with at least 3 years in a leadership role at a DTC brand with a monthly spend exceeding $1M.Proven track record of owning creative for a brand that scaled from $20M to over $100M in ARR, with references to validate this growth.Experience hiring and developing creative strategists, designers, and editors who consistently exceed performance benchmarks.Skills:Ability to craft briefs, scripts, and headlines at a senior agency level, while being hands-on across all creative aspects you oversee.Proficient in analyzing paid social data to determine which ads to scale, discontinue, or revise.Strong communication skills to collaborate with various teams.

Red Ventures is seeking a dynamic and results-driven Director of Paid Social Media to lead our digital advertising strategy across various platforms. This role will be pivotal in shaping our social media marketing initiatives and driving brand awareness through innovative campaigns. You will collaborate closely with cross-functional teams to optimize performance and achieve our business objectives.

About the RoleDirective is on the hunt for a highly skilled Director of Paid Media to spearhead our dedicated team. This role is pivotal for those who excel in nurturing talent and fostering robust client relationships. As a leader, you will manage a team of Associate Directors, oversee the vitality of our paid media accounts, and become the trusted partner for clients in high-stakes situations. If you thrive on attention to detail, lead by example, and are passionate about building high-performing teams, we want to hear from you.Our paid media division comprises elite performance marketing professionals who execute sophisticated campaigns for some of the most esteemed names in the B2B sector. Our team members are not only seasoned and client-oriented but also deeply versed in Directive's DiscoverabilityOS methodology. As the Director of Paid Media, you will establish structure, accountability, and systems within the largest division at Directive, ensuring seamless operations and unwavering support for our clients. If you are motivated by enhancing team capabilities and thrive in a fast-paced environment, this position is tailored for you. With revenue on the rise and a strong pipeline of opportunities, we are searching for a leader who can keep pace with this momentum.This role reports directly to the VP of Paid Media.What You'll DoTeam Management:Guide and nurture a team of Associate Directors — setting clear objectives, aligning priorities, and fostering an environment where top-tier talent can excel.Translate executive directives into actionable weekly priorities, eliminating any ambiguity between strategy and execution.Cultivate a culture of accountability where excellence is the standard, not merely an aspiration.Invest in the professional development of your Associate Directors and identify emerging strategists ready for advancement.Account Health:Maintain close oversight of all accounts to identify and address issues proactively before they escalate to clients.Encourage a culture of early escalation and proactive communication within your team.Ensure that all client interactions are reflective of Directive's methodologies, including LTV:CAC modeling, DiscoverabilityOS strategies, Share of SERP, and Functional Content.Deliverable Quality:...

Role Overview Hadley Designs is hiring a Director of Paid Media and Conversion Funnels. This remote position (United States) leads the strategy and execution of paid media campaigns and conversion funnel optimization. The role focuses on measurable growth in online presence and customer acquisition. What You Will Do Oversee paid media campaigns across relevant channels Analyze and refine conversion funnels to improve performance Develop strategies that drive customer acquisition and retention Monitor results and adjust tactics to meet company goals