Amazon & Retail Media Strategist - Search (PPC)

About Us:At Power Digital Marketing, we are a tech-driven growth consultancy at the crossroads of marketing, consulting, and data intelligence. Our mission is to fuel revenue and enhance brand visibility for both established and emerging companies globally. We celebrate diversity and believe that our unique backgrounds contribute to our firm’s success. Our v…

Role Overview Power Digital Marketing is hiring an Amazon Catalog Management Strategist to join our remote team in Mexico. This position focuses on improving product visibility and increasing sales through effective catalog management on Amazon. What You Will Do Optimize and manage product listings to support client objectives on Amazon Work closely with teams across the company to coordinate catalog updates and strategies Review and analyze performance data to inform catalog decisions Implement strategies that help clients reach their sales and visibility targets Location This is a remote position based in Mexico.

Join Our Team as a Paid Media Strategist!At Power Digital Marketing, we are a forward-thinking growth firm that thrives at the crossroads of marketing, consulting, and data intelligence. Our mission is to elevate revenue and enhance brand recognition for both established and emerging companies globally. We pride ourselves on our people-first philosophy, emphasizing the importance of diversity in backgrounds and experiences, which we believe are key to our success. Our vision is to be acknowledged as the premier private growth marketing firm worldwide, with a scalable brand, culture, and services.As a full-service growth marketing agency, we offer a comprehensive suite of top-tier services, including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS Marketing, Conversion Rate Optimization, Retail Marketing, and Creative Services. Our focus is unwavering: driving revenue growth and brand recognition for our clients, delivering undeniable value.Central to our operations is our proprietary technology, nova, which leverages first-party data to analyze businesses, streamline marketing investment planning, and enhance M&A diligence. This positions marketers strategically and provides them with unparalleled value.Our dynamic team, managing billions in media, consists of consultative marketers, creatives, analysts, and technologists who challenge conventional methods of planning and measurement through rigorous testing and data science at every stage of the customer journey.

About Us:Power Digital is a cutting-edge growth marketing agency located at the nexus of technology, marketing, consulting, and data intelligence. We specialize in driving revenue and enhancing brand visibility for both established and emerging companies globally. Our commitment to a people-centric culture fosters diverse backgrounds and experiences, which we believe are fundamental to our success. We aspire to be the most esteemed private growth marketing agency worldwide, characterized by a scalable brand, a strong culture, and exceptional services.Our mission is to empower a relentless pursuit of growth and to redefine the limits of what's possible through a passionate team of experts dedicated to innovation and results, grounded in integrity and resilience.As a comprehensive growth marketing agency, we provide top-tier services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative Solutions. At Power Digital, our primary focus is on enabling brands to achieve significant revenue growth and brand recognition, delivering undeniable value to our clients.Central to our operations is our proprietary technology, nova, which leverages first-party data to analyze businesses and streamline marketing investment planning and M&A diligence. This innovative tool positions marketers strategically and delivers unparalleled value.With our team managing billions in media, we continuously challenge conventional planning and measurement methodologies through rigorous testing and data-driven insights across every step of the customer journey.***Advanced proficiency in spoken and written English is essential for this role.Disclaimer: We are currently seeking potential candidates to join our talent pool via this job posting. Your qualifications will be evaluated for both current openings and future opportunities. If your skills align with a role, our recruitment team will contact you swiftly. However, please note that this does not ensure immediate placement or communication.A typical day includes:The Social Media Strategist will design and implement comprehensive social media strategies for clients across various sectors. This role entails creating distinctive brand identities, managing influencer partnerships, and overseeing the end-to-end content creation process.

SAMY partners with brands to strengthen their communication in a social-first landscape. The company blends research, creativity, technology, and influencer marketing to deliver data-driven solutions for brand growth. With a team of over 1,000 employees in more than 15 offices worldwide, SAMY supports clients across 55 markets and has earned recognition for digital campaigns in Europe, the U.S., and Latin America. Role overview The Paid Media Strategist defines and implements digital media investment strategies for SAMY’s clients. This position centers on optimizing budgets to improve both business outcomes and campaign performance. Collaboration with external partners is key, ensuring strategies are executed as planned. The strategist tracks performance closely and refines tactics to boost efficiency and results. What you will do Develop media strategies that align with business and campaign objectives. Manage and optimize budgets across various channels, audience segments, and formats. Coordinate with external partners to ensure proper execution of strategies. Analyze campaign data and translate findings into actionable recommendations. Maintain transparency, control, and efficiency in all media investments. Collaborate with internal teams to align media, creative, and content strategies. Identify opportunities for optimization, scaling, and continuous improvement. Location This role is based in Mexico City, México.

About You: Are you eager to advance your career in digital marketing? Join the expanding team at WITHIN as a Digital Media Strategist! In this exciting role, you will lead initiatives across various digital marketing channels, striving to achieve objectives that bridge performance and branding. This is a unique chance to be part of a fast-growing company. Key Responsibilities: Manage a diverse portfolio of clients. Plan, execute, and optimize integrated digital marketing campaigns across social media, search, and display channels. Enhance account performance through data insights, A/B testing, and consumer research. Communicate effectively with clients, both in writing and verbally. Collaborate with multiple teams to design and implement marketing strategies that align with client goals and business objectives. Create impactful marketing KPI dashboards and deliver cross-channel performance reports with actionable insights. Analyze cross-channel performance data to extract actionable insights. Note: This role is not a data scientist or analyst position, but regular interaction with data, including basic analyses and projections, is required. Utilize proprietary technology and best practices. Provide creative and copy recommendations based on historical performance data.

Join our dynamic team at Hireframe as a Social Media Strategist and Affiliate Marketing Manager, where you will spearhead our social media strategy and execution across pivotal platforms such as Instagram, TikTok, and YouTube. You will play a crucial role in developing and managing a scalable creator and affiliate marketing engine, treating social media as a vital growth channel. Your expertise will involve testing various formats, refining messaging, enhancing performance metrics, and converting content into measurable results.Duties and ResponsibilitiesCraft compelling, platform-specific copy, including short-form hooks, captions, calls to action (CTAs), story text, and comment prompts.Design and oversee a structured weekly social media plan that integrates brand messaging, educational content, community engagement, and conversion strategies.Ensure consistent scheduling and publishing of content, in alignment with a strategic test plan rather than a random content dump.Establish testing frameworks for hooks, content formats, posting schedules, and creative themes.Collaborate with the internal team to create a streamlined and repeatable content calendar; note that content creation is not required from you.Analyze performance data and make quick iterations based on successful strategies.Prepare concise weekly reports detailing shipped content, performance metrics, and upcoming tests.Engage in weekly meetings with leadership and key collaborators to align on strategies.RequirementsExceptional fluency in English, both written and verbal.Availability for strong overlap with Eastern Standard Time (EST).Minimum of 4 years of experience in social media strategy, content operations, or growth-focused social initiatives.At least 3 years of experience managing creators and affiliates with demonstrable results (traffic, sales, and content efficiency).Proficient copywriting skills with a knack for creating captivating hooks.Highly organized and skilled in managing multiple creators simultaneously.Preferred QualificationsExperience in consumer packaged goods (CPG), lifestyle, home, or consumer products sectors.Familiarity with creator management platforms (e.g., Aspire, GRIN, Upfluence) and affiliate marketing tools.Experience in managing YouTube Shorts strategies (both repurposed and original content).Proficiency with tools such as:Meta Business Suite, TikTok, YouTube StudioScheduling tools (e.g., Later, Manychat, Planoly, Buffer)Tracking and reporting tools (e.g., Google Sheets, GA4 basics, affiliate dashboards)Project management tools (preferably Asana) BenefitsAt Hireframe, we offer a remote-first work environment with team members spread across Mexico, the United States, and the Philippines. Our comprehensive benefits package includes:Tax-free compensationAnnual performance bonuses10 paid leave credits after 3 monthsHealth Maintenance Organization (HMO) coverage after 6 monthsDedicated coaching to improve performance, communication, and leadership skillsOpportunities for professional growthJoin us at Hireframe, where you will excel in a nurturing environment that prioritizes your professional development and success.

Position: TikTok Content Strategist & CreatorLocation: Remote (Global)Employment Type: Full-TimeContract Type: Independent Contractor Embrace the freedom of remote work and join the #remoteworkrevolution!Role Overview:We seek a talented TikTok-native content strategist and creator to amplify our organic and performance-driven TikTok presence. This role merges trend forecasting, insightful content analysis, creative strategy, and hands-on content creation—turning insights into engaging videos that spark interaction, discovery, and revenue.You will manage the TikTok content roadmap from inception to execution: identifying emerging trends, crafting innovative concepts, filming and editing content, and refining strategies based on performance metrics. This is a highly collaborative position, working closely with Growth, Creative, Influencer, and Paid teams.If you have a passion for TikTok, know what drives conversion beyond aesthetics, and can operate swiftly while preserving brand integrity, we want to hear from you!

Position: Amazon SEO Content CopywriterEmployment Type: Full TimeLocation: RemoteSchedule: 9 AM - 5 PM Pacific Standard TimeCore Responsibilities:Craft engaging and persuasive content utilizing company guidelines to captivate and inform target audiences.Develop SEO-rich titles, bullet points, product descriptions, and brand messaging.Collaborate with Data Analytics and Market Insights teams to pinpoint key performance indicators and implement SEO strategies for enhanced content visibility.Ensure all content aligns with the brand's voice and adheres to Amazon's stringent content standards.Work closely with Brand Managers, Content Managers, Graphic Designers, and other stakeholders to coordinate project timelines and resolve challenges effectively.Utilize Asana for task management and project oversight, ensuring clarity and maintaining quality control throughout the content lifecycle.Regularly audit and refine product listings for accuracy and optimization in terms of titles, bullet points, descriptions, pricing, and keywords.Stay informed on Amazon’s evolving ranking algorithms, keyword optimization strategies, and content compliance guidelines.Maintain compliance with Amazon policies, including Seller Central and Vendor Central, to ensure optimal performance.Engage in discussions regarding project inconsistencies and propose actionable solutions to management.Consistently meet or exceed departmental performance benchmarks and maintain a commitment to ongoing professional development.Perform other duties as assigned.

Job Title: Senior Creative StrategistJob Type: Full-Time RemoteTime Zone: PSTOverviewWe are a rapidly expanding, nine-figure DTC apparel brand searching for a dynamic Senior Creative Strategist with extensive experience in fast-paced, high-growth environments (annual revenues of $100M+). This pivotal role demands a proactive operator who excels in constructing creative systems that enhance revenue, ensure efficient scaling, and effectively convert cold audiences.As the owner of our creative strategy across the marketing funnel, you will be responsible for translating data into actionable strategies and overseeing the execution from concept to final asset and scaling. If you have successfully developed compelling creative that can withstand substantial investment while delivering outstanding performance, we want to hear from you.Key ResponsibilitiesCreative Direction & StrategyEstablish creative strategies across various channels, including paid social media, organic content, influencer partnerships, email campaigns, landing pages, and emerging platforms.Design and manage comprehensive testing frameworks for Meta, TikTok, YouTube, and other digital channels.Create scalable creative systems, including hooks, modular scripts, user-generated content (UGC) pipelines, demonstration formats, review-driven advertisements, and angle matrices.Transform qualitative insights and quantitative data into high-impact concepts that generate revenue.Brand StorytellingRefine and enhance the brand voice to resonate emotionally, modernize its tone, and focus on conversion.Develop engaging narratives that build a deeper connection with customers while driving measurable business results.Translate the founder's vision, customer psychology, and market insights into compelling creative story arcs.Performance OptimizationMonitor and analyze creative performance metrics, such as hook rate, scroll-hold duration, cost per acquisition (CPA), return on ad spend (ROAS), and fatigue trends.Identify successful themes and underperforming elements with clear, actionable strategies for improvement.Maintain a rapid refresh pipeline to ensure stability, scalability, and efficiency in paid social campaigns.Cross-Functional ExecutionCollaborate closely with Media Buying, Conversion Rate Optimization (CRO), Influencer, and Product teams to align creative efforts with growth objectives.Engage directly with founders and senior executives on overarching strategy, direction, and performance metrics.Lead weekly creative reviews and facilitate swift iteration processes.Creative Team LeadershipGuide internal designers, editors, UGC creators, and external production partners.Produce outstanding briefs, scripts, shot lists, and content frameworks.Ensure all creative collaborators have clear expectations, metrics for success, and defined criteria for performance.

Join Our Team:At Power Digital Marketing, we are a pioneering growth agency that seamlessly integrates technology with marketing, consulting, and data intelligence to elevate revenue and brand visibility for both established and emerging brands worldwide. Our commitment to a diverse workforce fuels our strength, and we proudly advocate for a people-first culture that celebrates varied backgrounds and experiences. We aspire to be the most valued and respected private growth marketing firm, recognized for our scalable brand, culture, and services. Our mission is to empower the relentless pursuit of growth by redefining possibilities through a dedicated team of experts who prioritize innovation and results, all while upholding integrity, autonomy, and resilience.As a holistic growth marketing firm, we provide exceptional services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. At Power Digital, our focus is on driving revenue growth and brand recognition to deliver undeniable value for our clients.Central to our operations is our proprietary technology, Nova, which analyzes businesses through first-party data, streamlining marketing investment planning and providing unparalleled value in M&A diligence. This empowers marketers to engage strategically and effectively.Managing billions in media spend, our agile team of consultative marketers, creatives, analysts, and technologists challenges conventional methods of planning and measurement through rigorous testing and data science at every stage of the customer journey.

OverviewWe are on the lookout for a proactive and results-oriented Marketplace Growth Manager to spearhead the marketplace operations and expansion efforts of our dynamic e-commerce brand, which has been thriving for over a decade. Specializing in innovative smart-lighting accessories, we primarily generate revenue through Amazon while rapidly branching out into Shopify and other emerging channels. This role is tailored for individuals who excel in high-ownership and data-driven environments, offering full autonomy to achieve clear objectives.Your responsibilities will encompass leading marketplace strategy, enhancing operational performance, ensuring catalog integrity, managing creative assets, and driving sustained revenue growth without micromanagement.Key ResponsibilitiesMarketplace Ownership & OptimizationTake complete ownership of Amazon and Shopify operations, ensuring accountability for growth and performance.Oversee catalog health including flat-file uploads, variations, attribute corrections, and SEO-optimized listings.Develop, refine, and maintain the Amazon Storefront.Monitor account health and swiftly resolve counterfeit claims, IP infringements, and compliance problems.Growth & Performance MarketingAccelerate revenue growth through targeted Amazon and Shopify PPC campaigns, promotions, and continuous listing enhancements.Independently manage PPC campaigns, including structuring, bidding, budgeting, and performance analysis.Identify new marketplace opportunities and competitor trends to inform strategic direction.Data & ReportingUtilize Google Sheets to analyze performance data (SUMIFS, IFERROR, LEFT, LEN, pivots) to uncover trends and derive actionable insights.Create and maintain performance dashboards, providing clear, data-driven recommendations.Creative & Content OversightCoordinate with photographers and videographers to ensure listings are equipped with engaging, high-converting visuals.Collaborate with creatives to enhance product imagery, video content, and A+ content.

Join Eleven Labs as a Lead Deployment Strategist in Mexico, where you will spearhead innovative strategies to ensure the successful deployment of our cutting-edge solutions. Your expertise will guide cross-functional teams, driving impactful results while fostering collaborative relationships with stakeholders.In this pivotal role, you will analyze deployment processes, identify opportunities for enhancement, and implement best practices to streamline operations. Your leadership will be crucial in navigating complex challenges and achieving project milestones efficiently.

Join HappyRobot as a Deployment Strategist!At HappyRobot, we are revolutionizing the way enterprises harness AI to create efficient workforces. Our AI-driven solutions empower businesses to make informed decisions, take decisive actions, and manage operations autonomously across various platforms including voice, email, and enterprise systems. As a proud participant of Y Combinator (S23), and with over $60M funding from top investors like a16z and Base10, we are at the forefront of enabling critical operations for global enterprises.Our robust platform has been tested in high-stakes environments where AI impacts real-world outcomes. Initially focusing on logistics, we developed our proprietary voice stack, models, and orchestration layer from scratch, and we are now extending this powerful infrastructure to all enterprises participating in the real economy. Discover more about our vision in our manifesto.Your RoleAs a Deployment Strategist, you will play a pivotal role in bridging the gap between user needs, data insights, and our technology's capabilities. You will immerse yourself in customer operations, work closely with end-users and stakeholders, and define how our technology can address their most pressing challenges.At HappyRobot, we embrace a collaborative environment with no rigid hierarchies. We are a team of innovators and builders dedicated to executing impactful solutions and ensuring our customers achieve their desired outcomes.Key ResponsibilitiesEngage with customers to comprehend their workflows, objectives, and challenges—often integrating directly with their teams.Collaborate with Forward Deployment Engineers to outline, prototype, and implement solutions utilizing HappyRobot’s platform.Analyze critical datasets that inform customer decision-making and assist in developing scalable data integration pipelines.Design and optimize user workflows that effectively resolve significant issues and can be scaled across departments.Facilitate training and onboarding sessions, equipping new users for success and ensuring the sustainable impact of our tools.Communicate findings and strategies to stakeholders at every level—ranging from operational personnel to executives.Promote customer growth by identifying new use cases and expanding our presence within organizations.

Join our dynamic team at anotherco as a Web Strategist! In this pivotal role, you will be responsible for developing and executing innovative web strategies that enhance our online presence and drive user engagement. Collaborate with cross-functional teams to optimize website performance, analyze user behavior, and implement data-driven solutions.

OverviewWe are looking for an accomplished and proactive Operations Manager to spearhead our Amazon USA private label endeavors. This position merges strategic oversight with hands-on operational management, ensuring the seamless execution of supply chain processes, monitoring Amazon account performance, supporting purchasing and logistics, and leading a dedicated team focused on marketplace operations.The ideal candidate excels in a dynamic, rapidly expanding environment, possesses exceptional attention to detail, and is eager to tackle challenges while nurturing a high-performing team. This role encompasses approximately 50% individual contributions and 50% management, necessitating both strategic insight and practical engagement.This is a fully remote opportunity offering competitive remuneration, performance-driven incentives, and avenues for long-term career advancement in e-commerce operations.Key ResponsibilitiesOperations & Supply Chain ManagementSupervise the Supply Chain Manager to ensure efficient operations from production in China to U.S. 3PL warehouses and final delivery to Amazon FBA.Act decisively during critical situations to address logistics, customs, or inbound shipping challenges.Maintain continuous inventory visibility and collaborate with the Supply Chain Manager to avert stockouts or excess inventory.Guide strategic choices regarding freight, customs, domestic transport, and replenishment schedules.Lead forecasting initiatives on seasonal, monthly, and long-term bases, ensuring accuracy aligned with sales trends and operational limitations.Amazon Marketplace OperationsOversee order management and assist the Administrative Assistant with customer service and account-related tasks.Manage Amazon account integrity, independently resolving policy infringements, IP complaints, and compliance challenges.Perform operational tasks directly within Amazon Seller Central as needed.Collaborate with the PPC team to synchronize advertising strategies with inventory levels.Track listings, sales metrics, competitor actions, and market developments to uphold strong organic visibility and competitiveness.Vendor & Purchasing ManagementIdentify, assess, and negotiate with suppliers, freight forwarders, and 3PL partners.Uphold high quality standards and ensure timely, cost-effective deliveries.Oversee purchasing decisions and intervene in escalated supplier negotiations.Evaluate vendor performance and implement improvements as necessary.Leadership & Team ManagementLead and mentor a small operations team (2–3 members), fostering a collaborative and productive environment.

Job Title: Amazon Operations ManagerJob Type: Full-time / RemoteWork Hours: US Working HoursJob Overview:Join our dynamic team as an Amazon Operations Manager, where you will spearhead the operational execution across various Amazon marketplaces in both the U.S. and international markets. This pivotal role will enable you to make a significant impact in our global, omnichannel business by managing inventory availability, logistics, fulfillment efficiency, reimbursement recovery, and operational issue resolution. Your contributions will be instrumental in achieving scalable operational excellence across diverse product categories, regions, and sales/marketing channels.Responsibilities:Inventory & Supply Chain OperationsDevelop, manage, and enhance FBA and FBM shipment strategies across all platforms.Collaborate with the planning team to accurately forecast inventory requirements, mitigating out-of-stock and overstock scenarios.Track inventory performance indicators, such as sell-through rates, weeks of cover, and inbound performance metrics.Oversee aged, excess, stranded, and unsellable inventory effectively.Refine inventory placement and replenishment methodologies.Logistics, 3PL & Freight ManagementEngage with domestic and international 3PL partners for kitting, labeling, preparation, and storage.Oversee incoming freight (LTL, FTL, ocean, air) logistics.Ensure compliance with Amazon FBA preparation and labeling standards.Monitor inbound shipments and rectify any discrepancies.Assist with customs, duties, and cross-border fulfillment processes.Operational Auditing & Issue ResolutionConduct audits on inbound discrepancies, packaging errors, fee inaccuracies, and fulfillment center mistakes.Collaborate with internal teams to identify and resolve root causes of issues.Proactively identify operational risks and document challenges while driving corrective actions.Amazon Seller Central OperationsManage reimbursements for lost, damaged, or mis-delivered inventory.Audit FBA fees and storage costs for accuracy.Address stranded inventory issues stemming from operational challenges.Manage and escalate Seller Central cases related to operations and fulfillment.Monitor account health metrics regularly.Global Marketplace OperationsSupport operational functions across all global Amazon marketplaces.Manage region-specific operational requirements and coordinate cross-marketplace inventory transfers.Ensure operational readiness for new marketplace launches.Reporting & Process ImprovementCreate dashboards for inventory health and reimbursement tracking.

Job Title: Amazon Strategic Researcher & Market DevelopmentLocation: RemoteEmployment Type: Full-TimeIndustry: E-commerce / Online Retail About UsAs a rapidly expanding e-commerce enterprise, we specialize in unearthing high-potential products and successfully introducing them to the market via Amazon and various online platforms. We are seeking a detail-oriented and innovative Amazon Strategic Researcher & Market Development Specialist to enhance our product portfolio with accuracy and strategic insight. Role OverviewThis position integrates market intelligence, supplier sourcing, and listing optimization. You will play a pivotal role in identifying lucrative products, analyzing competition, sourcing suppliers, and crafting compelling Amazon listings that drive conversions. Key ResponsibilitiesExecute comprehensive product research utilizing tools such as Helium 10, Jungle Scout, and ChatGPT.Evaluate market trends, competitive landscape, and pricing strategies.Identify and assess suppliers (both domestic and international) for effective product sourcing.Develop optimized Amazon listings, including engaging titles, bullet points, descriptions, and backend keywords.Track listing performance and recommend enhancements based on analytical insights.Collaborate with graphic designers for product images and A+ content development.Remain informed about Amazon policies, SEO trends, and platform updates. Qualifications Demonstrated expertise in Amazon product research and listing creation. Strong analytical capabilities and proficiency with research tools (Helium 10, Jungle Scout, etc.). Experience in supplier sourcing and negotiation. Exceptional command of written English; ability to produce persuasive and SEO-optimized content. Competence in Excel, Google Sheets, and e-commerce dashboards. Detail-oriented with robust organizational and time management skills. Bilingual (English plus Mandarin or Spanish) is advantageous for supplier communication. Self-motivated with a growth mindset and rapid adaptability to new tools. Work ScheduleMonday to Friday, 9:30 AM – 4:30 PM EST

Join the dynamic team at Birdman and help us soar to new heights! About BirdmanAt Birdman, we are dedicated to crafting innovative plant-based foods that benefit both our customers and the environment. Our mission is to make healthy, sustainable, and cruelty-free living attainable through our delicious and nutritious offerings.As we expand our Ecommerce business across Mexico and the United States, we are seeking to strengthen our technical capabilities to enhance performance across our marketplace channels.About the RoleAs a PPC Specialist focusing on Amazon Ads, you will fill a crucial technical gap in our highest complexity paid channel. You will become the go-to expert, responsible for developing campaign structures, optimizing performance, documenting our PPC playbook, and ensuring every peso and dollar is utilized efficiently.If you have extensive experience with Amazon Ads and are looking for a role where you can directly influence revenue growth, this opportunity is for you.Your Impact & OwnershipOversee the technical performance of paid media across all marketplace channelsBe accountable for key performance metrics such as TACOS, ACOS, and revenue from campaignsDesign scalable campaign structures and optimization standards for team replicationCreate a comprehensive PPC playbook from scratch, ensuring knowledge retention within the companyDrive incremental revenue through improved keyword strategies and campaign executionKey ResponsibilitiesManage and enhance SP, SB, SD, and DSP campaigns; perform keyword harvesting, negative matching, and ranking bursts; and regularly monitor CTR, CPC, CVR, ACOS, and TACOS with actionable weekly plans.Build and maintain the PPC playbook, including campaign structures, naming conventions, and optimization criteria while ensuring thorough documentation for team knowledge retention.Audit and optimize marketplace listings for SEO and conversion enhancement, aligning both paid and organic keyword strategies.Develop retargeting, win-back, and repurchase strategies; deliver insightful weekly performance reports that go beyond numbers.

Job Title: Amazon PPC SpecialistJob Type: Full-time / RemoteWork Hours: PSTJob Overview:Join a dynamic and fast-evolving eCommerce company specializing in sports equipment as a dedicated Amazon PPC Specialist. This remote role empowers you to take charge of Amazon advertising campaigns, crafting and refining keyword-driven strategies, analyzing data for insights, and driving significant growth across various marketplaces.Responsibilities:Campaign Strategy and Management Design, implement, and enhance Amazon Sponsored Ads campaigns (including Sponsored Products, Sponsored Brands, and Sponsored Display) alongside DSP strategies. Establish keyword-targeting tactics aimed at capturing and expanding market share for key search terms. Construct comprehensive campaign structures, manage bidding strategies, and spearhead A/B testing initiatives for ongoing enhancement. Delve into campaign performance metrics to refine targeting and positioning effectively. Data Analysis and Insights Conduct thorough analyses of campaign and keyword data to identify trends, opportunities, and potential risks. Deliver clear and insightful reports that summarize performance while narrating the story behind the data. Maintain a disciplined focus on vital insights without becoming overwhelmed by extensive data volumes. Provide regular performance reviews (weekly, monthly, quarterly) accompanied by tactical recommendations. Cross-Functional Collaboration Partner with marketing, creative, and product teams to ensure alignment of advertising efforts with overarching business goals. Collaborate on strategies for product launches and support lifecycle marketing campaigns through paid media. Budget and Bid Management Oversee advertising budgets to ensure campaigns are efficient, scalable, and meet ambitious ROAS and TACOS objectives. Adjust bids and budgets proactively to prioritize high-opportunity keywords while maintaining profitability. Market and Competitive Research Stay updated on Amazon algorithm modifications, advertising innovations, and shifts in the competitive landscape. Perform detailed competitive analyses focusing on keyword positioning, share of voice, and the evolution of advertising strategies. RequirementsMust-have: A minimum of 3 years of hands-on experience in Amazon Advertising (Seller Central and/or Vendor Central). Proficient in using the Amazon Ads Console, Helium 10, Jungle Scout, or similar tools.