About the job
Job Title: Social Media & Community Manager
Job Type: Full-time / Remote
Work Hours: PST
Job Overview:
We are excited to partner with our client in search of a passionate and strategic Social Media & Community Manager. This role is pivotal in overseeing social media, community engagement, and creator/influencer initiatives from inception to execution. We seek a proactive marketing expert who thrives in building systems, outreach strategies, content schedules, and ambassador programs to enhance engagement and foster brand growth.
Key Responsibilities:
Social Media Management
- Take ownership of the content calendar and manage posting and engagement across Instagram, TikTok, and other emerging platforms.
- Curate and promote user-generated content (UGC) while coordinating light content production.
- Analyze performance metrics and refine strategies based on insights.
Community Building
- Establish and manage community hubs such as Discord and WhatsApp.
- Encourage discussions, organize AMAs, challenges, and provide product education.
- Transform customers into loyal advocates and create ambassador programs.
Creator/Influencer Outreach
- Develop and oversee a tiered outreach program:
- Tier A: Professional athletes (leveraging founder connections).
- Tier B: Creators with over 50k followers and high engagement.
- Tier C: General creators.
- Tier D: Customer ambassadors.
- Implement scalable outreach strategies with automated intake processes (landing page/form + CRM integration).
- Negotiate deliverables, usage rights, and track engagement results.
Systems & Automation
- Launch automated flows for Instagram direct messages and creator intake.
- Establish tools for affiliate and ambassador programs (transitioning from Social Snowball; evaluating Growy or similar options).
- Create reporting dashboards and maintain a weekly KPI review cycle.
Project Management
- Convert objectives into weekly KPIs, timelines, and experimental projects.
- Maintain organization across tools, vendors, and creator collaborations.
