About the job
Full-Time | Remote | EST Hours
Are you a visionary in brand development with a robust background in content marketing?
We’re seeking an Organic Growth Strategist to enhance our Personal Brand on Instagram, drawing inspiration from talents like Matt Gray, Iman Gadzhi, and Shelby Sapp.
This is a dynamic, hands-on role where you will craft the growth strategy, generate content, lead a small team, and refine our brand voice and image.
Opportunities for advancement into the Head of Organic Acquisition Systems role are not only possible but encouraged!
If you thrive on building a personal brand from the ground up or enhancing an existing one through core values and storytelling, this position is designed for you.
About Richard Yu
Richard transformed a $500 digital product into an 8-figure online education empire. He now empowers others to replicate this success while sharing insights on Instagram and YouTube.
- YouTube: https://youtube.com/richardyu1
- Instagram: https://instagram.com/richardyuzee
- Secondary Instagram: https://www.instagram.com/richardyubiz/
Our brand focuses on delivering impact and quality service, and we are rapidly expanding. Your goal will be to elevate a high-growth personal brand into one of the leading voices in business education.
Your Core Responsibilities
Take charge of scaling our organic Instagram funnel. You’ll play a pivotal role in building a compelling brand that attracts devoted followers while guiding potential clients to our Instagram page.
You will:
- Craft a strategic growth plan for our organic Instagram presence
- Position us as a thought leader to engage our target audience effectively
- Conduct competitor and niche research to identify successful strategies
- Develop brand strategies across various organic platforms
- Create engaging, high-converting content (including carousels, stories, and reels)
- Lead the content creation team and collaborate effectively
- Repurpose content from our existing library of posts, clips, and images
- Optimize the funnel for growth while maintaining authenticity
- Monitor performance metrics and improve KPIs
