About the job
About HelloFresh
HelloFresh is revolutionizing the way people enjoy meals. From a bold concept to the world’s leading meal kit service, we operate in 18 countries across three continents. Our diverse brands, including HelloFresh, Factor_, Green Chef, EveryPlate, Chefs Plate, and Youfoodz, cater to millions, delivering delicious, convenient, and sustainable meal solutions weekly.
We are seeking an innovative and strategic Marketing Leader for our DACH region to join our leadership team in Berlin. This pivotal role is designed for a proactive individual ready to enhance our brand, drive growth, and redefine marketing in one of our key regions.
The Opportunity: Transform the Brand. Ignite Growth.
This is an exciting time for HelloFresh. As the Chief Marketing Officer for DACH, you will report directly to the CEO and lead our regional marketing efforts. Your focus will be on fostering experimentation and innovation, crafting the future of HelloFresh's growth narrative. Supported by a high-performing global team, you will have the autonomy to pioneer new ideas and scale successful strategies beyond conventional marketing approaches.
Key Responsibilities:
- Brand Activation & Storytelling: Cultivate brand loyalty and engagement across the DACH region.
- Product Marketing Excellence: Align product offerings with customer needs through insightful positioning and market strategies.
- Experimentation & Innovation: Explore new marketing models and develop rapid learning cycles to enhance impact.
- Product-Led Growth: Design integrated pathways that connect brand, customer experience, and digital channels to optimize conversions.
- Strategic Positioning and Targeting: Shape the next chapter for HelloFresh in the DACH region.
