Senior Associate / Associate Manager, Asia Marketing

2KTokyo, Japan

On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Proven experience in marketing, particularly within the gaming industry or related fields. Strong understanding of social media platforms and paid media strategies. Excellent analytical skills to interpret data and drive marketing decisions. Ability to communicate effectively in both Japanese and English. Creative mindset with a passion for gaming and community engagement.

About the job

About Us

2K, a subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), is a prominent global video game publisher based in Novato, California. Since our inception in 2005, we have been committed to delivering exceptional gaming experiences through our collaboration with some of the industry's most renowned development studios. Our expanding portfolio encompasses a diverse range of genres, including sports, action, role-playing, and family entertainment.

Our talented teams of engineers, marketers, artists, writers, data scientists, and producers are dedicated to nurturing our AAA brands, including the globally recognized NBA® 2K, BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, among others. At 2K, we celebrate diversity and inclusivity, fostering an environment where every team member can thrive. We encourage all potential candidates to apply, even if they do not meet every requirement outlined in our job postings.

Key Responsibilities

We are seeking a dynamic marketing professional to join our Tokyo team. This role is crucial to the growth of 2K Asia, supporting iconic franchises such as Borderlands, Sid Meier’s Civilization, and NBA 2K. The ideal candidate will leverage data-driven insights to enhance our marketing strategies and community engagement.

Social Media and Paid Media Strategy

Lead the planning, execution, and management of integrated paid media campaigns across various platforms (including Paid Social, YouTube, and Search) to maximize reach and user acquisition for 2K titles in Japan.
Oversee and refine 2K Japan’s social media strategy, ensuring alignment with global brand initiatives while localizing content effectively.
Collaborate with the Social Media Manager to identify and engage with key influencers and communities that amplify our brand’s presence.

About 2K

2K is a leading global video game publisher with a rich portfolio of AAA titles. We are dedicated to providing exceptional gaming experiences and fostering a diverse and inclusive workplace where innovation thrives.

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