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Senior Associate, Digital Strategy Planning & Execution

WPP MediaBogota, Colombia
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

As a Senior Associate in Digital Strategy Planning & Execution, your primary responsibility will be to spearhead strategic planning, efficient execution, and ongoing optimization of digital advertising campaigns utilizing advanced programmatic technologies and platforms. You will play a vital role in maximizing campaign performance, meeting client goals, and ensuring a favorable return on investment. Your tasks will include formulating comprehensive programmatic strategies, carefully selecting platforms, defining specific target audiences, and managing creative formats. A significant part of your role will involve daily performance monitoring, conducting in-depth analyses to derive actionable insights, ensuring brand safety, and managing campaign budgets while also providing leadership and direction to junior team members.

About the job

About WPP Media

WPP serves as a trusted growth partner to the world's premier brands. Our exceptional talent, reliable data intelligence, and world-class partnerships, all integrated through our pioneering marketing platform, WPP Open, empower clients to navigate change, seize opportunities, and achieve transformational growth.

WPP Media, as WPP's AI-enhanced media operating unit, synergizes media, data, and partnerships to facilitate creative personalization at scale. With the capabilities of WPP Open and powered by Open Intelligence, clients can clearly see the effectiveness of their media investments.

For further details, please visit wppmedia.com.

About WPP

WPP is a creative transformation company that harnesses the power of creativity to foster better futures for our people, our planet, our clients, and our communities. More information can be found at wpp.com.

WPP Media is the global media collective of WPP. In an era where media is omnipresent, we unite the best platforms, talent, and partnerships to create limitless growth opportunities. For more, visit wppmedia.com.

At WPP Media, we are committed to the strength of our culture and our people, which elevate our ability to provide exceptional experiences for both our clients and ourselves. In this position, it is essential to embody the shared core values of WPP and WPP Media:

  • Be Extraordinary by leading collectively to inspire transformational creativity.
  • Create an Open atmosphere by balancing experiences for people and clients, fostering trust.
  • Lead Optimistically by promoting growth and development to mobilize the enterprise.

About WPP Media

WPP Media is an innovative media collective at the forefront of creative transformation. We leverage advanced AI and data-driven strategies to help brands navigate the complexities of modern marketing. Our mission is to create a better future through creativity, maximizing growth for our clients and enriching our communities.

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