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Senior Associate, Digital Strategy, Planning & Execution

WPP MediaBogota, Colombia
On-site Full-time

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Role OverviewThe Senior Associate for Digital Strategy, Planning & Execution plays a crucial role in formulating, implementing, and assessing effective advertising and promotional strategies across traditional (ATL) and digital channels. This position emphasizes optimizing campaign performance through precise media planning, data-driven strategy formulation, and a proactive test-and-learn agenda. The success of this role is measured by key performance indicators related to campaign quality (CTR, VWA, VTR) and financial efficiency (CPC, CPA, ROI). Responsibilities also include ensuring brand visibility, achieving significant cost savings, preventing budget overruns, and enhancing client satisfaction, which all contribute directly to the brand's market success and financial objectives.

About the job

About WPP Media

WPP is the trusted partner for growth for the world's leading brands. Leveraging exceptional talent, reliable data and intelligence, and world-class partnerships, all integrated through our innovative marketing platform, WPP Open, we assist clients in navigating change, seizing opportunities, and achieving transformational growth.

WPP Media serves as WPP's AI-driven media operating unit, integrating media, data, and partnerships to deliver large-scale creative personalization. With WPP Open and powered by Open Intelligence, clients gain transparency into the effectiveness of their media investments.

For more information, visit wppmedia.com.

Company Culture

At WPP Media, we harness the power of creativity to foster better futures for our people, the planet, our clients, and our communities. We are committed to building a culture that elevates experiences for both clients and colleagues, guided by our core values of extraordinary leadership, open collaboration, and optimistic growth.

About WPP Media

WPP Media is WPP’s global media collective, uniting the best platforms, talent, and partners to create limitless growth opportunities in a media-saturated world. We believe in the strength of our culture and our people, which enables us to deliver extraordinary experiences.

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