About the job
About Trafilea
Trafilea is an innovative and dynamic Tech E-commerce Group that manages various direct-to-consumer brands in the intimate apparel and beauty sectors. We leverage data-driven strategies to scale our businesses and also foster an online community that champions body positivity. As a rapidly expanding global entity, we are dedicated to delivering high-quality products and services that enhance customer experiences and promote sustainable growth.
1. Mission
The Senior CRO Specialist is pivotal in overseeing conversion performance throughout the customer journey, collaborating strategically with Growth, Product, Acquisition, Creative, and Data teams. This position is not merely about execution; it focuses on identifying conversion challenges, formulating impactful hypotheses, prioritizing experiments based on business significance, and ensuring alignment for the CRO team and squads to implement the most effective tests at optimal times.
The Senior CRO Specialist operates with a business-centric perspective, comprehending funnels, user behavior, creative influence, and acquisition dynamics, transforming insights into actionable experimentation roadmaps designed to enhance CVR, revenue per session, and profit per visitor on a large scale.
2. Core Accountabilities
A. CRO Strategy & Experimentation Ownership
Manage the complete CRO process: from problem identification to hypothesis formulation, prioritization, alignment, execution, and analysis.
Identify conversion inefficiencies across funnels (landing pages, PDPs, checkout, quizzes, pricing, messaging).
Establish clear hypotheses based on data and qualitative insights, rather than assumptions.
Prioritize tests according to anticipated business impact, not solely ease of implementation.
B. Cross-Functional Leadership
Serve as the CRO authority for Growth, Acquisition, Product, Creative, and Data teams.
Collaborate closely with:
Acquisition & Creative → aligning messaging and hooks with the on-site experience.
Product & CRO execution team → translating hypotheses into actionable tests.
Facilitate CRO discussions without being solely responsible for execution.
This role does not directly build all components , it ensures that the right elements are constructed and tested.
C. Testing System & Quality Standards
Guarantee testing precision: effective setups, accurate KPIs, appropriate segmentation, and trustworthy conclusions.
Maintain a well-organized testing backlog (not just inflated volume).
