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Senior Data Analyst at AKQA | Cape Town

AKQACape Town
On-site Full-time

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Experience Level

Senior

Qualifications

Role Requirements: Proven experience in digital analytics, UX/funnel optimization, and A/B testing. Expertise in analytics systems and data sources including web analytics (Google Analytics), funnel analysis (Content Square), CRM, survey tools (Usabilia), BI tools (Tableau, PowerBI), and other third-party sources. Adept at aligning client business goals with comprehensive measurement plans that outline necessary metrics, systems, and methodologies. Strong analytical background with the capability to generate insights using statistically sound methods to support business strategies. Exceptional communication and storytelling abilities to convey insights clearly and effectively across various formats such as reports, presentations, and interactive dashboards. Experience in crafting detailed tracking strategies to ensure comprehensive data capture, including tag management (GTM), quality assurance, and implementation guidance. Familiarity with developing strategic testing frameworks, learning agendas, and associated methodologies, including using Google Optimize and assessing statistical significance.

About the job

About AKQA

AKQA is recognized for its focus on Data & Analytics, helping clients and their customers make better decisions through information. The Cape Town team brings together expertise in UX analytics, consumer research, and applied data science. Data is at the core of how AKQA shapes business outcomes for a range of clients.

Role Overview: Senior Data Analyst

The Senior Data Analyst will focus on uncovering insights from complex datasets to strengthen client-consumer relationships. This role involves creating measurement and testing frameworks that connect directly to business goals. Curiosity and a drive to turn analysis into actionable recommendations are central to the work.

Team and Culture

AKQA offers a collaborative setting with access to thought leadership from established authors, artists, athletes, and entrepreneurs. The company values ownership, innovation, and merit. Team members work alongside experienced professionals who are passionate about data and its impact on business.

Location

This position is based in Cape Town.

About AKQA

AKQA is at the forefront of Data & Analytics, providing innovative solutions that drive client success and positive customer experiences. As part of WPP, our commitment to excellence and creative problem-solving sets us apart in the industry.

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