About the job
Key Responsibilities
Insights Analysis
Perform comprehensive analyses on customer retention, repeat purchase rates, churn metrics, cohorts, lifetime value (LTV), and lifecycle KPIs.
Examine customer behaviors throughout the sales funnel (from first purchase to repeat and loyal customers).
Conduct exploratory data analysis (EDA) to address retention and lifecycle inquiries as they arise.
Identify causes of churn and loyalty, providing root-cause analysis along with actionable insights.
Modeling and Prediction
Develop and sustain cohort-based and predictive models for churn prediction and LTV forecasting.
Create and evaluate A/B tests and lifecycle experiments (including email, SMS, loyalty programs, offers, and timing).
Assist in measuring the effectiveness of retention initiatives and CRM campaigns through incrementality analysis.
Utilize regression and time-series models to forecast retention and repeat revenue trends.
Automation and Scaling
Develop Python/SQL scripts to automate regular retention and cohort reporting.
Construct scalable data pipelines for customer lifecycle metrics.
Establish QA processes that ensure accuracy and consistency in customer-level data.
Collaboration with Business Teams
Translate business questions related to retention and lifecycle into technical analyses.
Effectively present insights to non-technical stakeholders including teams in CRM, Marketing, Growth, and Finance.
Work in partnership with BI, Growth, and Lifecycle teams to define key metrics and dashboards.
Actively identify insights that enhance customer experience and long-term value.
Knowledge Sharing
Document methodologies for retention, analyses, and models.
Guide junior analysts in best practices for lifecycle analytics.
Contribute to the establishment of analytical standards for retention and customer insights.
Why Join Trafilea?
We are a tech-driven eCommerce group dedicated to scaling our own globally recognized DTC brands while nurturing ambitious talent.
We create and scale our own brands.
We strategically invest in AI and automation, standing out in the eCommerce sector.
We innovate quickly, grow swiftly, and empower you to do the same.
Become part of a dynamic, diverse, and talented global team.
100% Remote, offering a competitive USD salary, paid time off, and additional benefits.
