Senior Digital Advertising Strategist at Pattern | London

PatternLondon, United Kingdom

On-site Full-time

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Experience Level

Senior

Qualifications

- Proven experience in digital advertising strategy and execution.- Strong analytical skills with a passion for data-driven decision-making.- Ability to work collaboratively within a team and communicate effectively with stakeholders.- A proactive approach to problem-solving and a commitment to achieving results.- Excellent organizational and time management skills.

About the job

Are you driven by data, passionate about partner success, and eager to revolutionize digital advertising? Join Pattern, where your hustle meets innovation!

At Pattern, we empower brands on global ecommerce marketplaces through cutting-edge technology and AI. With access to over 46 trillion data points, we utilize sophisticated machine learning models to optimize and automate all aspects of ecommerce growth for global brands. Our comprehensive platform supports advertising, content management, logistics, pricing, forecasting, and customer service, enabling hundreds of brands to thrive across 60+ global marketplaces, including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. Discover more at pattern.com or reach out at press@pattern.com.

Recognized by Deloitte as one of the fastest growing tech companies in North America and celebrated by Inc as one of the best-led organizations, we prioritize employee experience and have been honored as one of Newsweek’s Global Most Loved Workplaces®.

As we continue to grow, we are seeking a Senior Digital Advertising Strategist to elevate our digital advertising team into a data-driven powerhouse. We value proactive and diligent team members who can translate data into profitable strategies for our partners. If you possess exceptional standards, efficiency, and a hands-on attitude to ensure partner success, we encourage you to apply. Ideal candidates will be intelligent, organized, and energetic builders.

About Pattern

Pattern accelerates brands on global ecommerce marketplaces, leveraging proprietary technology and AI to drive growth. Our platform is trusted by hundreds of global brands to optimize advertising, logistics, and customer service, ensuring their success across various marketplaces.

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500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.Flo is the world’s premier health and fitness application committed to enhancing female health. With a robust backing of $200M led by General Atlantic, we proudly became the first of our kind to achieve a $1B valuation in 2024 – and our growth trajectory shows no signs of slowing.Boasting 7M paid subscribers and the highest-rated experience in the App Store’s health category, we have dedicated a decade to building trust at scale. Our next step is developing the future of digital health – AI-driven, privacy-focused, and clinically validated – aimed at empowering our users to better understand their bodies.The RoleWe are on the lookout for a Creative Strategist (Video) to join our paid user acquisition (UA) team. This role demands a blend of strategic insight, creative innovation, and strong leadership to design video UA campaigns that not only capture attention but also inspire action. This position goes beyond mere video editing; it focuses on transforming performance data into innovative creative concepts that deliver impactful results.You will operate at the intersection of data analysis, psychological insights, and storytelling – evaluating effective strategies, conceptualizing future projects, and guiding teams to bring these ideas to fruition. Your Responsibilities Include:Crafting strategic creative concepts for video campaigns across various social media platforms.Analyzing performance metrics (CTR, CR, ROAS, engagement) to extract insights and identify growth opportunities.Composing precise creative briefs that translate insights into actionable directions for designers, writers, and video editors.Collaborating with UA and growth teams to test hypotheses and scale successful strategies.Reviewing and refining creative iterations to ensure alignment with brand values and business objectives.Identifying patterns, trends, and cultural moments to inform upcoming campaigns.Overseeing the entire creative process from conceptualization to execution and analysis. Your BackgroundEssential Qualifications:Minimum of 2 years in roles related to performance marketing, creative strategy, or growth marketing (e.g., Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager).A portfolio showcasing data-driven creative concepts that yielded quantifiable outcomes.In-depth knowledge of paid social creative performance and its dynamics.

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Senior Digital Advertising Strategist at Pattern | London

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Senior Digital Advertising Strategist at Pattern | London

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