Senior Email Campaigns Associate at PeopleCert | Athens, Attica

PeopleCertAthens, Attica, Greece

On-site Full-time

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Experience Level

Mid to Senior

Qualifications

QualificationsBachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.3-5 years of direct experience in email marketing or digital campaign management, ideally within a multinational or B2C/B2B2C context. Demonstrated expertise in managing extensive email campaigns and automated journeys at scale. Exceptional proficiency in the English language (C2 level certification preferred; LanguageCert C2 LTE or C2 IESOL certificate is a plus). Advanced computer skills required; ECDL Advanced level certification is an advantage.

About the job

Position Summary

Join a global leader in education technology with a footprint in over 200 countries! If you’re passionate about shaping the future of professional skills assessment and certification, this opportunity at PeopleCert is for you. We are seeking a Senior Email Campaigns Associate to spearhead the planning, execution, and optimization of our global email marketing initiatives. Your role will be pivotal in crafting data-driven communications that enhance customer engagement and drive commercial success across diverse international markets.

Key Responsibilities

Oversee the comprehensive execution of intricate, high-volume email marketing campaigns, focusing on audience segmentation, journey design, content creation, scheduling, quality assurance, A/B testing, deployment, and post-campaign analysis.
Lead the design and refinement of automated and lifecycle email journeys, including onboarding, retention, reactivation, and upselling strategies.
Guarantee adherence to brand guidelines, GDPR compliance, and timely delivery of all email communications on a global scale.
Serve as the primary liaison for email campaigns, collaborating with Product Marketing, Content, Design, Digital, and Regional teams to synchronize messaging and timelines.
Drive ongoing optimization by assessing performance metrics like open rates, click-through rates, conversions, revenue impact, and overall engagement.
Convert data insights into practical recommendations aimed at enhancing deliverability, engagement, and return on investment.
Establish and track KPIs, dashboards, and reporting frameworks to measure email marketing performance.
Manage campaign workflows, prioritization, and delivery using project management tools (e.g., Wrike, Airtable, etc.).
Mentor and support junior team members, offering guidance on best practices, quality assurance standards, and campaign execution.
Stay abreast of email marketing trends, tools, privacy regulations, and best practices, actively proposing innovations and improvements.
Ensure your work aligns with the company’s core values of quality, innovation, passion, integrity, clarity, and velocity.

About PeopleCert

About PeopleCertPeopleCert is a leading global organization specializing in the assessment and certification of professional skills. Our innovative approach empowers individuals and organizations across the world to achieve excellence through education and certification. With operations in over 200 countries, we are committed to enhancing the skills of professionals and driving growth in various industries.

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