Senior Executive, Creator Growth

AdAsia HoldingsHo Chi Minh City, Vietnam

On-site Full-time

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Experience Level

Experience

Qualifications

Who You Are3-4 years of experience in Affiliate Marketing, Social Commerce, or as an E-commerce Enabler. Experience collaborating with KOLs, KOCs, artists, talent managers, agencies, or brands. In-depth understanding of TikTok Shop, YouTube Shopping, and/or Shopee affiliate ecosystems is essential. Proven track record of managing multiple stakeholders and achieving performance targets. Excellent communication skills in English and Vietnamese, with strong relationship-building capabilities. Ability to thrive under pressure and consistently meet revenue-driven KPIs.

About the job

Key Responsibilities

Creator Growth and Monetization
- Increase Gross Merchandise Value (GMV) and revenue by incubating creators and driving brand monetization efforts. Oversee the P&L for affiliate campaigns.
- Develop and execute plans to recruit high-converting creators (KOCs) at scale, ensuring campaigns have the right mix of talent for each client.
- Analyze campaign data daily, including orders, average order value (AOV), GMV, and return on ad spend (ROAS). Replace underperforming creators and focus resources on those delivering strong results.
- Grow and manage communities of micro and mid-tier affiliate creators to support brand client needs and platform strategies.
Creator Engagement and Operational Excellence
- Build and maintain strong relationships with creators, agencies, and brand clients to increase creators' commercial value and ensure campaigns align with client goals.
- Coordinate smoothly with internal teams across regions and functions, including D2C, business development, and account management.
- Support strategic partnerships with platforms such as TikTok, Meta, and Shopee. Contribute to new revenue initiatives, including branded creator intellectual property (IP).

About AdAsia Holdings

AdAsia Holdings is a leading technology company focusing on enhancing the landscape of digital marketing and e-commerce across Asia. We empower creators and brands to grow through innovative solutions and strategic partnerships in the digital space.

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