About the job
About WPP Media
WPP serves as the trusted growth partner for the world's premier brands. Leveraging extraordinary talent, reliable data and intelligence, and unparalleled partnerships , all integrated through our groundbreaking marketing platform, WPP Open , we empower clients to navigate change, seize opportunities, and achieve transformative growth.
WPP Media is our AI-driven media division, uniting media, data, and partnerships to provide creative personalization at scale. Through WPP Open and powered by Open Intelligence, clients gain insights into where, how, and why their media investments deliver results.
For more insights, visit wppmedia.com.
Role Summary and Impact
EssenceMediacom:
As part of WPP, EssenceMediacom represents a new era in media agency operations. Grounded in analytics and insights and fueled by data and technology, we recognize the power of media and creativity to create breakthroughs for the world’s leading brands. We assist clients in navigating the complexities of modern marketing, uncovering the insights necessary for brands to connect with their consumers effectively. Designed for the contemporary communications economy , built on data and technology, oriented towards people and algorithms, and informed by diverse perspectives , we are committed to testing and learning at scale and, importantly, evolving.
The Media Planning Senior Executive plays a pivotal role in supporting team deliverables throughout the campaign lifecycle by gathering, managing, and analyzing data from both internal and external sources. Utilizing industry-standard and proprietary research tools (OMS), this role uncovers critical insights to inform planning decisions and ensures that previous campaign learnings are integrated into new strategies.
Collaboration with Activation and Ad Operations teams is essential to successfully traffic and launch campaigns, ensuring that plans are executed accurately and billed appropriately.
During the live campaign phase, the Media Planning Senior Executive will stay closely connected to the plan to support performance optimization in real-time.
A solid understanding of the overall media landscape is crucial.
