About the job
About the Role
The Senior Global Events Manager at WatchGuard is a pivotal role responsible for developing and executing a comprehensive global events strategy that aligns with corporate objectives. This position transforms high-level goals into a cohesive, repeatable events program that delivers significant ROI. As the central figure for major engagement initiatives, such as WatchGuard’s Partner Conference, Sales Kickoff, city-to-city roadshows, and premier industry conferences, you will ensure consistent brand representation and measurable impact across all regions.
This leader not only sets the global benchmark for event planning, execution, measurement, and optimization but also seamlessly combines strategic insight with hands-on leadership and cross-departmental collaboration.
A Typical Day
Your day starts with a review of the global events calendar, assessing budget status and regional submissions. You will collaborate with Sales and Marketing leadership to finalize the theme and agenda for the upcoming Partner Conference, while also checking on the creative development of event materials and resolving any scheduling conflicts for ongoing roadshows.
By midday, you will analyze event performance metrics, identifying areas for enhancement, necessary adjustments, and potential cutbacks, providing guidance to regional teams regarding best practices before, during, and after events. Partnering with Product Marketing and Communications, you will ensure messaging consistency and the effective utilization of our marketing technology stack.
Your day wraps up with aligning new industry sponsorships with brand enhancement objectives, confirming evaluation plans, and ensuring accurate global reporting for all stakeholders.
