Senior Lead Generation and Email Outreach Specialist

CrewbloomRemote — Philippines

Remote Full-time

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Experience Level

Senior

Qualifications

To thrive in this role, you should have a proven track record in lead generation, with strong analytical and communication skills. Experience in CRM systems and proficiency in multi-channel outreach strategies are essential. A Bachelor's degree in Marketing, Business, or a related field is preferred.

About the job

Join our dynamic team at Crewbloom as a Senior Lead Generation and Email Outreach Specialist. In this pivotal role, you will design, implement, and oversee our lead generation and referral development strategy. As a key player in our outreach efforts, you will manage sourcing, research, and outreach initiatives while ensuring effective qualification and scheduling of pre-assessment appointments. You will spearhead referral outreach campaigns aimed at boosting both inbound and outbound referral opportunities, and may conduct pre-assessment calls to support our Supervisor for Intake & Client Conversion when required. Your commitment to maintaining accurate documentation, diligent follow-up, compliance, and safeguarding proprietary information is essential to our success.

Key Responsibilities:

Craft and execute a robust lead generation strategy to consistently yield warm, qualified prospects for intake and conversion.
Develop and manage outreach campaigns targeting private-pay prospects and referral partners to enhance lead flow and strengthen referral pipelines.
Source, research, and maintain organized, clean, and segmented prospect and referral lists for optimized outreach and conversion.
Conduct structured multi-channel outreach (calls, SMS, email) adhering to approved messaging and compliance standards.
Qualify prospects based on their service needs, urgency, location, and suitability.
Nurture leads through systematic follow-up cycles until they are ready for pre-assessment scheduling.
Directly schedule pre-assessment appointments with the Supervisor for Intake & Client Conversion and confirm details with clients.
Conduct pre-assessment calls as needed to support the Supervisor during high-volume or urgent periods.
Keep CRM stages, notes, tags, tasks, and communication logs updated promptly after every interaction.
Alert the Managing Member and Supervisor for Intake & Client Conversion when leads warm up, pre-assessments are booked, or conversions occur.
Generate weekly reports on lead generation and referral performance, including lead volume, warm leads, campaign effectiveness, and improvement recommendations.
Drive outbound campaigns to generate the lead volume necessary to support our growth trajectory.
Continuously refine outreach cadence, messaging, targeting, and list quality based on performance metrics and conversion outcomes.
Collaborate with the Supervisor for Intake & Client Conversion to ensure seamless transitions and optimal lead readiness for pre-assessment.
Collaborate with the HR Recruitment Supervisor to align staffing needs with anticipated lead and referral volume.
Maintain communication through WhatsApp channels and ensure all appointments are accurately updated on internal calendars.
Identify and address declines in lead quality, referral engagement, or outreach performance with timely corrective strategies.

About Crewbloom

At Crewbloom, we pride ourselves on fostering a collaborative and innovative work environment. Our mission is to empower businesses with the tools and strategies needed to thrive in a competitive landscape. Join us and be part of a team dedicated to excellence and customer satisfaction.

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